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Public Relations and Social Media Manager

2 months ago

Welwyn Garden City, Hertfordshire, United Kingdom Pontoon Solutions Full time
About the Role

We are seeking a highly skilled and experienced Public Relations and Social Media Manager to join our client's team at their dynamic and thriving organisation. This exciting opportunity is a Parental cover contract position, offering the chance to make a significant impact within the fashion and retail industry.

Key Responsibilities
  • Develop and implement a comprehensive PR, Social & Influencer strategy for our client's clothing line, aligned with the company's overall strategy and brand direction.
  • Collaborate with the Campaign and Media team to launch PR and social plans, ensuring seamless execution and maximum impact.
  • Manage a team of 4, including in-house PR professionals, and oversee social and influencer agencies, providing guidance and support as needed.
  • Plan and execute PR / Influencer events and activations within budget, seeking innovative ways to engage journalists and customers.
  • Lead and develop the in-house PR & Influencer team, acting as the main contact for all PR-related queries and fostering a culture of excellence.
  • Foster strong relationships with key journalists, influencers, talent, and agents to enhance brand reputation and garner positive press coverage.
  • Coordinate the launch of key licence product partnerships with ambassadors and manage influencer partnerships to maximise deliverables and brand exposure.
  • Set and manage the PR & Social budgets, ensuring compliance with forecasting guidelines and making data-driven decisions.
  • Develop and track KPIs for all activities, adjusting plans as necessary to drive business growth and success.
Requirements
  • Excellent verbal and written communication skills, with the ability to communicate complex concepts effectively and build strong relationships with stakeholders.
  • Experience within a clothing or fashion brand, with a proven track record of success in PR and social media.
  • Experience in external stakeholder management and building strong industry networks, with a deep understanding of the fashion and retail industry.
  • Proven experience in budget and agency management within the retail/fashion sector, with a strong focus on ROI and business growth.
  • Familiarity with tracking tools and the ability to define and track KPIs, with a data-driven approach to decision-making.
  • Comfortable working in a large team and collaborating with other marketing communications channels and campaign teams, with a strong focus on teamwork and collaboration.
  • Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve excellence.
About Us

At Pontoon Solutions, we strive to become every customer's favourite way to shop. We are committed to serving our customers, communities, and planet a little better every day. We embrace diversity and create an inclusive culture where everyone can be themselves. As a Disability Confident Leader, we are dedicated to providing an accessible and inclusive recruitment process. We offer diverse working patterns to suit individual needs and support blending office and remote working.