Content and Social Media Coordinator

4 weeks ago


Welwyn Garden City, Hertfordshire, United Kingdom Tesco Full time
About the Role
We are seeking a highly skilled Content and Social Media Assistant to join our UK Marketing team at Tesco. This is a fantastic opportunity to develop and implement food content across all social media platforms and editorial platforms, increasing presence and engagement. The successful candidate will support the Content and Social Media Manager in creating and sharing helpful content, products, deals, and information, and driving conversations and excitement with customers online through our social platforms.

Key Responsibilities
Manage internal briefs from planning to execution, overseeing the end-to-end process and bringing our brand tone of voice to life for customers. Engage with customers in a simple, honest, energetic, and human tone on social media platforms and surprise and delight them with proactive, personalized gifts that strengthen their relationship with Tesco. Assess customer behavior research, insights, and trends, and work with creative and media agencies to build content and marketing plans supporting campaigns and key customer moments. Use social listening tools to identify opportunities to engage with customers, uncover trending topics that Tesco can have a role in, and implement reactive, trend-led content that puts Tesco at the forefront of pop culture. Oversee the production of bespoke content, working closely with our creative partners, from shoots through to fee. Provide ongoing analysis, key insights, and recommendations to optimize the performance of social media and streamline ways of working. Generate and nurture loyalty through creating and engaging with social media interactions through ongoing community management and proactively seeking out social opportunities. Work with other departments and peers around key campaigns to ensure our messages are consistent across multiple channels and relevant to the wider business. Continuously update the team on planned activities, results, competitor activity, and test & learn opportunities. Schedule and/or deploy social media posts across all platforms: TikTok, Meta, X, YouTube, Pinterest, Snapchat through our CMS system Sprout.Requirements
An understanding of content across a range of channels, particularly social media channels. An understanding of customer behaviors in the retail industry and how they've changed over time. A keen awareness of developments and trends within social media. A critical eye for reviewing creative content and copy. A relevant degree or social media/content experience. #LI-FC
#LI-Hybrid

What's in it for you
We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more
Annual bonus scheme of up to 10% of base salary. Holiday starting at 25 days plus a personal day (plus Bank holidays). 26 weeks maternity and adoption leave (after 1 year's service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 4 weeks fully paid paternity leave. Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing.About us
Our vision at Tesco is to become every customer's favourite way to shop, whether they are at home or out on the move. Our core purpose is 'Serving our customers, communities, and planet a little better every day'. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet.
Diversity, equity, and inclusion (DE&I) at Tesco means that whoever you are and whatever your background, we always want you to feel represented and that you can be yourself at work. In short, we're a place where Everyone's Welcome . We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here .

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