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Lifecycle Marketing Strategist

2 months ago

London, Greater London, United Kingdom Goodman Masson Full time

Company Overview:

Goodman Masson is a leading UK organisation specialising in marketing solutions for accountants and bookkeepers, with a strong focus on driving customer growth and retention.

Role: Lifecycle Marketing Manager - Accountants (Contractor Position)

Location: London

Key Responsibilities:

  • Develop and implement data-driven strategies to drive growth among existing customers, leveraging insights to meet business objectives.
  • Design and execute targeted account-based marketing plans to engage both large firms and small practices/bookkeepers.
  • Lead marketing campaigns that highlight the product's value, including educational initiatives, product launches, promotions, and advocacy activities.
  • Oversee the Proadvisor Programme initiatives, driving customer engagement and loyalty.
  • Manage the creation and delivery of marketing assets from concept to execution, collaborating with internal teams and external agencies.
  • Draft and oversee lifecycle communications, track performance, and apply insights to refine future strategies.
  • Organise and manage webinars, including recruitment, lead management, and tracking key metrics such as attendance and feedback.
  • Conduct customer interviews and competitor analysis, sharing insights across teams.
  • Collaborate with various marketing functions (e.g., events, PR, product marketing) to ensure a compelling communications calendar.
  • Work with social and sales teams to create customer case studies.

Key Skills:

  • Proven experience in lifecycle marketing and account-based marketing in a B2B setting.
  • Proficiency across multiple marketing channels and formats, including email, webinars, video, case studies, social media, and events.
  • Strong content creation skills and experience managing marketing communications.
  • Expertise in CRM systems (Salesforce preferred) and marketing automation tools (Eloqua, HubSpot, Pardot, Marketo).
  • Experience managing webinars using platforms like GoToWebinar.
  • Effective in cross-functional collaboration.

We strive for equity at all stages of the recruitment process. If there's anything we can do to make the process more accessible to you, please let us know.

Why Goodman Masson?

We're a leading UK organisation specialising in marketing solutions for accountants and bookkeepers. Our focus is on driving customer growth and retention, and we're looking for a talented Lifecycle Marketing Manager to join our team.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

How to Apply:

Please submit your application, including your resume and a cover letter, to Goodman Masson. We look forward to hearing from you.