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Senior Marketing Manager
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Exhibition Marketing Manager
Hybrid Role: Office-Based and Remote Work
Reporting to: Portfolio Director
Company Overview:
Kerrison Exhibitions is a family-owned enterprise that embraces a modern and innovative approach to business. We specialize in delivering services that empower our clients, which in turn fosters our growth. Our commitment to creativity, executed through our leading brands, cultivates deeply engaged and loyal audiences.
Position Overview:
We are in search of a passionate Exhibition Marketing Manager to spearhead and execute innovative marketing initiatives for our Baby & Toddler Shows. This role will report directly to the Portfolio Director and will involve managing marketing strategies for five annual events.
Key Responsibilities:
Campaign Management
- Design, execute, and assess marketing campaigns encompassing advertising, digital outreach, design, public relations, and partnerships to enhance visitor engagement.
- Develop and oversee campaign timelines to ensure timely completion of all marketing activities.
- Act as the brand steward, establishing and maintaining brand guidelines that align with organizational expectations.
- Coordinate promotional activities, ensuring they are conducted efficiently and within budgetary constraints.
- Build and maintain strong relationships with key suppliers and partners to guarantee exceptional service delivery.
- Manage and curate databases to identify and segment target audiences effectively.
- Support the sales team in boosting stand and sponsorship sales.
- Optimize marketing expenditures to ensure effective budget utilization, while tracking financial performance.
- Negotiate with suppliers to achieve the best service delivery at competitive costs.
- Utilize creativity to explore new business opportunities and launch innovative initiatives.
- Attend industry events to foster relationships, expand our database, and identify new business prospects.
Planning and Analysis
- Analyze customer insights and market trends, including competitor activities, to inform marketing strategies in collaboration with the Portfolio Director.
- Regularly assess marketing effectiveness through KPI analysis and report on campaign outcomes to drive success.
- Collaborate with internal teams, including marketing, sales, operations, and finance, to align efforts.
- Identify needs of visitors and exhibitors to recommend enhancements for events.
- Conduct comprehensive post-event evaluations, providing actionable insights for future improvements.
- Encourage a culture of experimentation and adaptation to foster continuous improvement.
Reporting
- Generate and distribute reports on campaign activities, performance metrics, and effectiveness.
- Provide accurate forecasts for visitor attendance and revenue generation.
- Lead regular status meetings with the Portfolio Director.
- Ensure timely preparation of post-event reports and other necessary documentation for meetings and presentations.
Qualifications:
- Proven experience in planning and executing integrated marketing campaigns.
- Strong understanding of database segmentation.
- Proficiency in digital marketing, particularly in email campaigns, social media integration, and utilizing PPC and SEO for audience development.
- Commercially savvy with a successful track record in team management.
- Exceptional organizational and planning skills.
- Experience in budget management.
- Solid grasp of marketing strategy and its application to events.
- Strong communication and copywriting abilities.
- High-level analytical skills.
- Energetic, enthusiastic, and self-driven.
- Meticulous attention to detail.
- A collaborative team player.
- Resilient and adaptable under pressure.
- Effective negotiation skills with the ability to handle objections.
