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Marketing Director

2 months ago

Peterborough, Peterborough, United Kingdom Veolia Full time
Marketing Manager - Veolia Water Technologies & Solutions

At Veolia Water Technologies & Solutions, we're driving innovation in water conservation and energy efficiency for industrial customers. Our team's expertise and passion, combined with a diverse portfolio of technologies, enables us to deliver impactful solutions for the environment.

Job Summary

We're seeking a Marketing Manager to oversee and implement inbound marketing strategies, attracting, engaging, and converting customers. You'll be responsible for managing marketing for the Mobile Assets business in Europe, creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.

Key Responsibilities
  • Develop and execute comprehensive inbound marketing strategies
  • Research market sectors to understand customer needs
  • Collaborate with sales to understand their objectives
  • Work with the Domain Leader to develop a marketing strategy for the next period of expansion
  • Content Creation and Optimization:
    • Collaborate with internal marketing specialists and external agencies
    • Manage content for assigned sectors
    • Ensure consistency in brand messaging and positioning
    • Work with the digital team to improve search engine rankings and organic traffic
  • Develop lead generation campaigns
  • Create and manage email marketing campaigns
  • Work with the PR & Social Team to manage social media presence
  • Utilize marketing automation tools to streamline processes
  • Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
Requirements
  • Relevant marketing/business experience or Bachelor's degree in marketing/business administration
  • Strong analytical skills with ability to interpret data, track KPIs, and make data-driven decisions
  • Deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
  • Experience with marketing automation tools and CRM systems
  • Familiarity with marketing automation platforms (e.g. HubSpot, Marketo, Pardot)
  • Ability to devise innovative marketing strategies that resonate with the target audience
  • Strong project management skills to oversee multiple marketing initiatives
  • Excellent written and verbal communication skills
About Veolia

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.