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Media Planning Lead, Prime Video UK
3 months ago
Media Planning Lead - Amazon Prime Video
Contract Type: Fixed Term
ROLE SUMMARY
The dedicated team at Initiative serves as the brand stewards for Amazon, focusing on the Amazon Prime Video service, a leading platform in streaming entertainment, dedicated to transforming the landscape of film, television, and live sports.
In this vibrant and fast-paced environment, the Amazon Prime Video team at Initiative prioritizes innovation for consumer engagement. As a Media Planning Lead, you will collaborate closely with the Associate Director and team members to craft strategic media planning solutions for high-profile brand campaigns across shows, films, and sports events. Your role will also encompass active participation in execution and performance analysis.
This position necessitates comprehensive planning across various channels, working in tandem with specialists in TV, Out-of-Home (OOH), Print, Radio, and Digital media. If you have a passion for sports, film, or television and aspire to contribute to a rapidly growing brand that values customer experience and content quality, this opportunity is tailored for you.
KEY RESPONSIBILITIES:
Strategic Planning
• Independently interpret straightforward briefs and develop comprehensive responses that integrate precise targeting and strategic channel planning informed by insights, research, and data analysis.
• Maintain ownership of media plans, ensuring they are current and accurate.
• Utilize and apply relevant research tools (e.g., TGI, IPA Touchpoints, IMS, Nielsen, Google) effectively.
• Stay informed about the media landscape to educate clients on emerging opportunities.
• Analyze research reports critically to extract actionable insights.
Execution
• Ensure meticulous attention to detail in document production, overseeing the work of junior team members.
• Keep all administrative tasks up to date, ensuring accuracy and adherence to internal and external deadlines.
• Supervise weekly reporting processes as required.
• Cultivate strong relationships with media owners, creative agencies, and ad-servers to guarantee optimal delivery and solutions across platforms.
• Ensure timely delivery of high-quality Post Campaign Reports to clients.
• Oversee the setup and trafficking requirements for digital campaigns.
• Foster a culture of experimentation within digital media, demonstrating experience in both performance-driven and brand-focused campaigns.
Team Development
• Mentor and develop junior executives and assistants within the team.
• Collaborate with another manager, the associate director, and the head of Prime Video.
• Build effective working relationships with activation teams.
• Serve as the primary liaison between clients and the agency.
• Adapt swiftly to support the team through various challenges.
QUALIFICATIONS
• Proven experience in an integrated media planning role, whether in media, publishing, or communications.
• Strong delegation skills and the ability to oversee direct reports.
• Demonstrated capability to cultivate and maintain professional relationships with clients, colleagues, and vendors.
• Experience in staff management or development.
• Excellent time-management and organizational skills.
• Strong problem-solving abilities.
• Ability to thrive in a team environment, managing multiple projects and meeting tight deadlines.
• Experience in new business planning and strong presentation skills.
• Background in entertainment or retail accounts is preferred but not mandatory.
BENEFITS
We are committed to providing a dynamic and rewarding career experience. Each day in this fast-paced environment presents unique challenges, and if you excel in your role, you will unlock numerous opportunities for your future.
We support your professional development at every stage of your career. Your manager will assist you in creating a personalized career path, and you will have access to a variety of internal and external training programs, including e-learning courses and on-the-job training.
Our goal is to foster a supportive and enjoyable work environment where you can reach your full potential and explore a wide range of opportunities within the agency, both in the UK and globally.
Upon joining us, we want you to feel valued and recognized for your exceptional contributions. We offer a comprehensive benefits package, including:
- Unlimited annual leave (subject to manager approval)
- Group Income Protection (after a specified period of service)
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions
- Electric Car Salary Sacrifice Scheme
- Flexible working hours
- Early finish on Fridays
- Generous parental leave policies
- Wellbeing initiatives
- Paid time off for community service
- Financial education resources
- Employee Assistance Programme
- Interest-free season ticket loan
- Complimentary breakfast
- Subsidized dining options
- Free eye examinations
- Retail discounts
- Flexible benefits including Dental, Travel insurance, and Gym memberships
OUR COMMITMENT TO DIVERSITY:
We celebrate diversity and believe it strengthens our organization. We are equal opportunity employers, dedicated to fostering an inclusive culture that ensures all employees feel a sense of belonging. We do not discriminate against any applicant based on protected characteristics.
If you require any adjustments to ensure our recruitment process is fully accessible, please let us know.
