Digital Marketing Specialist

2 weeks ago

Yateley, Hampshire, United Kingdom Carbon 60 Full time
About the Role:

As a Marketing Project Executive at Carbon60, you will play a crucial role in supporting the marketing efforts of our partner companies, helping them achieve their business objectives and enhance their digital presence.

Key Responsibilities:
  • Digital Marketing: Lead digital marketing initiatives, including website management, email marketing, social media content creation, and campaign performance analysis.
  • Social Media Strategy: Provide strategic guidance on social media and content creation, helping our partner companies develop and implement effective marketing strategies.
  • Project Management: Manage marketing projects from start to finish, ensuring they are delivered on time and meet business objectives.
  • Stakeholder Management: Build and maintain strong relationships with both internal teams and external partners, ensuring smooth collaboration and effective communication.
  • Marketing Analytics: Collect, analyze, and report on marketing metrics and KPIs to assess campaign effectiveness and drive strategic decision-making.
Requirements:
  • Strong knowledge of digital marketing channels, platforms, and tools.
  • Proven project management skills with the ability to handle multiple projects simultaneously.
  • Creative mindset with the ability to develop innovative marketing campaigns.
  • Demonstrable B2B marketing experience within a technically oriented commercial environment.
  • Proficiency in Microsoft Office, particularly Excel.
Desirable Skills:
  • Basic knowledge of Photoshop, WordPress CMS, SEM/SEO, and Google Analytics.
  • Experience in reporting and data analysis.
  • Experience with event management, including setting up and handling marketing materials.
  • Current UK Driving License.
Qualifications:
  • Degree or Modern Apprenticeship in Business Studies/Marketing or a related field.
  • At least two years of demonstrable experience in a B2B marketing role.

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