Integrated Marketing Leader

7 days ago

London, Greater London, United Kingdom Supreme Optimization Full time £75,000 - £80,000
About Supreme Optimization

We are a leading marketing agency that helps life science companies achieve their business goals through strategic marketing initiatives.

Job Title: Integrated Marketing Group Account Director

We are seeking a highly experienced and skilled Group Account Director to lead our largest and most complex client accounts.

Key Responsibilities:
  • Oversee and manage a team of Account Directors and Senior Account Managers to ensure exceptional client service, account growth, and retention.
  • Provide leadership, mentorship, and oversight to ensure the delivery of high-quality work across the agency service mix.
  • Develop and implement strategic marketing plans to drive business growth for our clients.
  • Interpret commercial challenges and marketing objectives of our clients to understand their business needs and define the scope, cost, and implementation of our services.
  • Work with a strategist to facilitate the delivery of strategic projects, including customer, market, and competitor research, development of brand and product value propositions, buyer personas, and messaging.
  • Manage team workload and deploy resources to meet the requirements of projects, including flagging key issues, potential bottlenecks, and additional resource requirements.
  • Line manage direct reports, identifying skills capabilities, and professional development opportunities to ensure the team can deliver high-quality work.
  • Develop account growth plans to identify future revenue opportunities and include actions, resources, and expertise required to win and onboard new projects.
  • Contribute to new business development pitches and RFP processes, and manage the successful onboarding of new accounts.
Requirements:
  • A minimum of 10 years of experience working in an integrated marketing agency, with a minimum of 5 years recent agency experience in B2B.
  • Good understanding of B2B marketing strategy, including research, customer and competitor insight, audience profiling, messaging development, brand strategy, and development of brand visual identities.
  • Broad channel and tactical experience, such as content marketing, paid media, email marketing, media relations/PR, SEO/PPC, account-based marketing, lead nurturing, and sales enablement.
  • A proven track record of winning new business and account retention and development.
  • Experience with reviewing project materials produced by the team, providing insightful QA and QC input.
  • Line management experience, providing guidance and mentoring support to account managers and account executives to facilitate career development.
  • Creative concepting and design/artworking experience, including developing brand visual identities, campaign creative platforms, and multi-channel campaign assets.
  • Website design and development project delivery experience.
What We Offer:
  • Competitive salary: £75,000 GBP per year (based on experience and performance).
  • Comprehensive benefits package, including private medical insurance, comprehensive wellbeing programme, regular social events, career development planning and support, formal training, and weekly lunch and learn sessions.
  • Unlimited paid time off, pension, paid parental leave, discretionary profit share bonus scheme, and BioStrata Family day on Christmas Eve.
How to Apply:

Please submit your application, including your account management background, biggest client you managed, and your role, number of years of marketing experience, and type of experience, and number of years of experience in account management, and describe your responsibilities.

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