Social Media Marketing Specialist
2 weeks ago
We are seeking a highly motivated and creative Social Media Manager to join our growing sporting goods scale-up. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy to increase brand awareness, engagement, and drive sales.
Key Responsibilities:- Develop and execute a social media strategy that aligns with the overall marketing goals of the company, with a focus on TikTok, Instagram, Facebook, and Influencer Marketing.
- Create, curate, and manage all published content (images, video, and written).
- Identify and collaborate with relevant influencers to increase brand reach and engagement.
- Generate, edit, publish, and share daily content that builds meaningful connections and encourages community members to take action.
- Schedule and post content across organic social media channels.
- Come up with marketing ideas and be very creative in your approach.
- Collaborate with internal teams to ensure brand consistency across all social media platforms.
- Monitor and report on the performance of all social media campaigns.
- Engage with customers and followers through organic social media platforms to build relationships and create a loyal customer base.
- Experience with paid social media advertising and campaign management.
- Experience with micro and macro Influencer marketing campaigns.
Requirements:
- Proven experience as a Social Media Manager in a retail/e-commerce brand.
- Strong knowledge of TikTok, Instagram, Facebook, and other major social media platforms.
- Strong writing and editing skills.
- Experience creating and managing social media campaigns.
- Experience with graphic design and video editing software is a plus.
What We Offer:
- Lots of potential for career development in a fast-paced scale-up.
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