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Media Relations and Engagement Specialist

2 months ago

Norwich, Norfolk, United Kingdom Norfolk & Suffolk Foundation NHS Trust Full time

Position Overview

Norfolk and Suffolk NHS Foundation Trust is committed to enhancing its services with a clear mission - to ensure a safer, more compassionate, and improved experience for our service users, their families, caregivers, and our dedicated staff.

Effective communication and engagement are crucial components of this transformative journey. We aim to keep our service users, families, caregivers, stakeholders, and partner organizations informed about our initiatives, the rationale behind them, and the positive outcomes we strive to achieve.

Joining our communications and engagement team offers a rewarding and enriching experience. Our team fosters a supportive environment that values individual contributions and promotes collaboration. This role presents a unique opportunity to enhance our communication efforts and engage effectively with our diverse audience.

If you possess a strong background in crafting narratives that highlight the exceptional work of our colleagues, have experience in media relations, and understand the significance of nurturing positive relationships with the media, we invite you to consider this opportunity.

This position will augment our capacity to showcase our progress as a Trust, ensuring that our community remains informed about our activities across Norfolk and Suffolk.

Key Responsibilities

Media Relations

  • Establish and maintain productive relationships with relevant media outlets and external stakeholders.
  • Respond to media inquiries and produce proactive press releases, stakeholder briefings, and other written materials.
  • Promote the Trust's initiatives through the development of positive news stories and promotional opportunities, including arranging interviews and photo sessions.
  • Collaborate closely with Care Groups to provide guidance and support for their communication efforts.
  • Monitor media coverage and maintain a comprehensive media inquiry database.

Website and Intranet Management

  • Contribute to the maintenance of the Trust's website and intranet, ensuring accurate and timely information is available for staff, members, and the public.
  • Ensure all communications, particularly those that may be complex or sensitive, are handled in a responsive and inclusive manner, focusing on improvement and progress.
  • Tailor communications to suit various audiences, considering factors such as understanding, cultural context, and potential barriers.
  • Maximize the use of online and social media platforms where appropriate.
  • Identify opportunities for positive public relations initiatives.

Public Information Campaigns

  • Support the execution of public information campaigns related to public health and organizational priorities, including developing campaign strategies, conducting stakeholder insights, and collaborating with external partners.
  • Maintain a photo library and shared resources for effective project delivery.

Graphic Design

  • Create and develop graphic design solutions for the Trust, including patient information materials, promotional literature, presentations, and corporate publications.
  • Produce high-quality outputs across both print and digital formats, providing creative support and solutions to design briefs.
  • Coordinate with external design agencies and printers to ensure timely production and distribution of corporate materials.
  • Administer version control and maintain necessary documentation, brand/style guides, and layout standards.

Qualifications and Experience

Essential

  • Bachelor's degree or equivalent experience.
  • Proven experience in effective communication across diverse internal and external audiences.
  • Experience in graphic design or a related field.

Desirable

  • Recognized qualification in public relations or journalism, or substantial experience in media relations.
  • Understanding of NHS and governmental policies and the ability to leverage communication to influence and implement these policies.
  • Experience in planning and executing public information communication campaigns.

Skills

Essential

  • Ability to analyze and synthesize complex information and present it clearly in both verbal and written formats.
  • Capability to understand and respond to stakeholder needs, identifying appropriate service developments.
  • Strong presentation skills in various settings and at different levels.

Desirable

  • Experience in organizing meetings and conferences involving internal and external participants.
  • Understanding of NHS and Trust structures, as well as DoH brand guidelines.
  • Familiarity with the Accessible Information Standard.