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CRM Campaign Specialist
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CRM Campaign and Content Specialist
2 months ago
Job Summary:
We are seeking a highly motivated and detail-oriented CRM campaign and content specialist to join our Loyalty and CRM team in London. As a key member of our team, you will be responsible for executing CRM campaigns to support the delivery of our marketing plan, aligned to trading demands and topical moments.
Key Responsibilities:
- Develop and execute CRM campaigns to drive customer engagement and loyalty.
- Lead the translation and QA process for all CRM communications with agencies, copywriters, and local market teams to ensure high-quality content.
- Align content and calendars with owned channels, marketing, and merchandising teams to deliver a best-in-class customer journey.
- Develop and deliver CRM production briefs to the creative studio traffic manager.
- Prepare weekly and monthly performance reports for the European region and provide clear insights to management and stakeholders.
- Stay up-to-date with the latest industry best practices to drive innovation in our CRM strategies.
Requirements:
- Marketing, business, communication, or related studies.
- Strong attention to detail and a good eye for impactful creative.
- Customer-oriented focus, with a keen interest in retail and particularly within the fashion sector.
- Eager to learn how to use different marketing technology platforms.
- Fluent in English, with additional European languages preferred.
- Strong team player, able to work collaboratively across multiple teams.
- Strong MS Office skills, knowledge in Outlook, Excel, Word, and PowerPoint.
- Basic knowledge of HTML and Photoshop is a plus.