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Marketing Mix Modelling Analyst

2 months ago

London, Greater London, United Kingdom DataTech Analytics Full time
Job Title: Marketing Mix Modelling Analyst

We are seeking a highly skilled Marketing Mix Modelling Analyst to join our team at DataTech Analytics. As a key member of our team, you will be responsible for managing most aspects of individual MMM projects and helping to shape the offering and deliverables across the wider account.

Key Responsibilities:
  • Relate highly technical concepts to non-technical audiences in a way that is engaging and satisfactory to the client.
  • Deliver a visually engaging story, with ongoing training in this area.
  • Actively develop more junior members of the team to continue to flourish in a rapidly growing environment.
  • Hone client relationship management, presentation, and project scoping skills.
  • Take the lead on MMM projects across various categories and markets, with ongoing support from the director on the wider account and client relationship.
Requirements:
  • Client relationship and project management experience, with ongoing training to take skills to the next level.
  • A background in Marketing Mix Modelling gained in a media agency or similar environment.
  • From a technical background, e.g., in maths or applied economics.
  • Confident in Excel and PowerPoint, with PowerBI and Python experience ideal.
  • Excellent presentational skills and the ability to relate highly technical information to a non-technical audience.
  • Highly motivated, able to take the initiative, and work with minimal supervision.
  • Desire to actively improve the company offering, putting forward ideas for automation and streamlining while ensuring the highest standards of delivery for clients.
  • Team player with a willingness to develop strong relationships with clients.