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Customer Marketing Lead

3 months ago

Axminster, Devon, United Kingdom LBW Drinks Ltd. (Lyme Bay Winery) Full time
Job Overview

We are seeking a Trade / Customer Marketing Manager to act as a vital link between our sales and marketing departments, utilizing your expertise and enthusiasm to enhance our brand presence for both customers and consumers.

Your focus on results, combined with your ability to manage multiple initiatives, will be essential in achieving our strategic goals. You possess strong organizational capabilities and a keen eye for detail, ensuring accuracy in all tasks.

This role is based in our office, where you will immerse yourself in our diverse product range, contributing significantly to our growth and success in the competitive beverage market. Engaging with trade events and activities will be a key aspect of your role.

Your responsibilities will include:

  • Developing trade marketing strategies, particularly within the alcoholic beverage sector, encompassing a comprehensive range of activities from in-store promotions to public relations and trade advertising.
  • Translating your insights into clear, compelling presentations and materials for our sales and marketing teams.
  • Enhancing brand visibility through distinctive point-of-sale materials, promotional displays, and quality merchandise.
  • Coordinating the sales and brand activity calendar, while organizing events, tastings, and workshops that align with our marketing objectives.
  • Generating innovative ideas to promote product trials and purchases, alongside managing customer marketing communications, including newsletters and trade publications.
  • Assessing and reporting on the effectiveness of trade marketing initiatives, utilizing data from sales, finance, and operational analytics.
  • Fostering strong relationships within the team and demonstrating exceptional customer service skills, delivered with intelligence and integrity.

The ideal candidate will have approximately 5 years of experience in trade marketing, with a blend of on- and off-trade exposure. You will bring a mix of creativity and analytical thinking, along with a proactive approach to implementation.

Additionally, proficiency in IT and Microsoft Office, along with fluency in English, both written and spoken, are essential. A bachelor's degree or equivalent experience and a valid driving license are also required.

We look forward to your application if you meet these criteria.