Digital Content and Marketing Strategist
3 days ago
Job Overview
ProSource Buying Group is a leading buying group for home technology professionals. We are seeking a highly motivated and experienced Marketing and Communications Specialist to join our team.
To be successful in this role, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.
Responsibilities for Marketing and Communications Specialist
- Developing and implementing marketing campaigns based on research, consumer behavior, and industry standards.
- Determining the best ways to reach target audiences through various media channels such as radio, television, magazines, and online advertisements.
- Creating and maintaining an online presence for the company through a website, blog, or social media sites.
- Working with designers to create advertisements, brochures, catalogs, or other promotional materials.
- Researching new trends in technology, industry standards, and customer preferences in order to create effective marketing strategies.
- Collaborating with cross-functional teams to develop and execute marketing plans.
- Analyzing data to determine what is working well and what can be improved upon in order to improve performance in future campaigns.
Qualifications for Marketing and Communications Specialist
- Bachelor's degree in business administration, marketing, communications, or a related field.
- 2-5 years of experience in marketing and communications.
- Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems, and content management systems.
- Excellent analytical skills and a knack for data analysis.
- Skilled in writing and editing content with an attention to detail.
- Strong prioritization, organization, and project management skills.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
Monday to Friday 8am to 4pm (can be flexible)
Supplemental pay types:
Bonus pay
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