Digital Marketing Director

4 weeks ago


Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Central Employment Agency (North East) Limited Full time
Job Title: Paid Media Account Director

Central Employment Agency (North East) Limited is seeking an experienced Paid Media Account Director to lead the UK digital performance strategy for a leading global automotive brand.

About the Role

We are looking for a senior leader to manage the digital improvement process regionally, ensuring accountability and optimization from internal teams. The ideal candidate will have a proven track record in managing performance-focused campaigns across digital channels and extensive knowledge of Paid Media channels such as PPC, Display, Social, and Programmatic.

Key Responsibilities
  1. Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.
  2. Act as the primary contact for R.A.C.E performance, engaging with the client's leadership team.
  3. Develop performance strategies based on thorough analysis and teamwork with channel experts.
  4. Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.
  5. Analyze overall performance to guide cross-channel budget allocations.
  6. Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).
Requirements
  • Proven track record in managing performance-focused campaigns across digital channels.
  • Extensive knowledge of Paid Media channels such as PPC, Display, Social, and Programmatic.
  • Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).
  • Ability to convert strategy and planning into effective digital execution.
  • Strong analytical skills to identify actionable insights and improve performance reporting.
  • Competence in integrating specialist inputs into a cohesive performance narrative.
  • Confident in managing and mentoring team members, including direct reports and wider agency staff.
  • Knowledge of the latest trends in ad tech.

This is a unique opportunity to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team.



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