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Head of Partnerships

2 months ago

London, Greater London, United Kingdom Selfridges Full time
Job Title: Head of Partnerships

About the Role:

We are seeking an experienced and strategic leader to join our team as Head of Partnerships. As a key member of our leadership team, you will be responsible for driving the development and execution of our brand partnerships strategy, working closely with our Buying team and other stakeholders to deliver revenue growth and customer engagement.

Key Responsibilities:

  • Develop and execute a comprehensive brand partnerships strategy, identifying opportunities to amplify our brand messaging and drive customer engagement.
  • Lead marketing relationships and communication with brand partners, ensuring alignment with our commercial relationships and delivering brand partner activations, real estate, and marketing support plans.
  • Develop new brand partner strategies, focusing on non-endemic opportunities in the luxury sector, and manage existing partner and sponsor relationships.
  • Own the business strategy for brand partnership revenue, driving the sales pipeline through meaningful brand partner moments.
  • Plan and align marketing activity for our brand partners to our Selfridges Master Calendar and integrated marketing plan, ensuring a cohesive customer message that elevates our brand.
  • Work with internal stakeholders to develop engaging cross-channel marketing and partnership activations across in-store, online, and across the full marketing channel mix.
  • Plan and execute key partnership campaigns targeting new customer acquisition, increased frequency of visit and purchase, setting and communicating clear budgets, objectives, targets, and measures of success.
  • Work with Finance partners to ensure budget is maximised and efficient, providing regular forecasting and reforecasting as needed.
  • Work with relevant teams to ensure content reinforces our brand messaging, building brand equity, and positioning Selfridges as a creative playground, place for friends, and extraordinary experience with a vision to reinvent retail.
  • Update the wider business on performance and planning for partnership campaigns and activations.
  • Lead, inspire, and develop the wider Partnership Teams, encouraging and modelling powerful collaboration across the business.

About You:

We are looking for an experienced and strategic leader with a strong background in luxury marketing and partnerships. You will have a proven track record of delivering multi-million-pound targets, balancing the value of organic vs paid opportunities, and working across broad cross-functional stakeholder groups to turn strategy into actionable plans.

You will be an expert in the full marketing mix, with strong execution and delivery orientation, able to plan, manage, and adapt multiple projects at the same time. You will also have excellent numeracy and analytical skills, with the ability to synthesise large amounts of data and information into concise recommendations and action for the company.

We are looking for a collaborative, open, and transparent individual who is comfortable with ambiguity and has a proven track record of building and managing high-performing teams.