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Senior Marketing Executive

2 months ago

Manchester, United Kingdom forward role recruitment Full time
About the Role

We are seeking a highly skilled Senior Marketing Executive to join our team at Forward Role Recruitment. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to enhance brand awareness and market share.

Key Responsibilities:

  • Plan, develop, and execute marketing requirements across all channels, including social media, multichannel, retail, and buying and merchandising teams.
  • Co-create and manage the brand's calendar/schedule of omnichannel activity, ensuring seamless execution and alignment with brand strategy.
  • Work closely with internal stakeholders to optimize budget and deliver engaging campaigns and content, driving business growth and revenue.
  • Lead the day-to-day management and delivery of marketing campaigns, ensuring close attention to detail and meeting deadlines.
  • Identify and execute key product focuses for each season, developing relevant content and marketing initiatives.
  • Plan and execute marketing events and activations, collaborating with internal and external creative teams to deliver high-impact campaigns.
  • Develop and implement processes to set clear KPIs and objectives, measuring campaign success and enhancing marketing performance.
  • Own creative development of campaigns, working with internal and external creative teams to ensure brand guidelines are met.
  • Manage point of sale (POS) rollouts, window installations, and general retail communications, ensuring a cohesive brand experience.
  • Understand commercial goals for campaigns, allocating and tracking budgets and campaign results.
  • Explore opportunities to improve marketing campaign output, driving business growth and revenue.

Requirements:

  • Relevant experience in a marketing role, with a strong understanding of campaign management and execution.
  • Strong project management skills, with a history of managing internal and external stakeholders.
  • Demonstrated organizational, planning, and analytical skills, with excellent written and verbal communication skills.
  • A high level of accuracy and attention to detail, with the ability to work in a fast-paced environment.
  • Self-motivated and driven, with the ability to manage own workloads and set deadlines.
  • An understanding and interest in sports lifestyle and youth culture, with a passion for delivering high-impact marketing campaigns.