Senior Marketing Executive

6 months ago

Manchester, United Kingdom The Growth Company Full time

The Growth Company’s (GC) Group Marketing team have an exciting new opportunity for a Senior Marketing Executive to deliver excellent marketing content, in line with industry best practice. You will manage the relationships and interactions with our partners on specific projects and take the lead in liaising with internal and external stakeholders to fully brief and manage marketing activity and related works, on time and on budget. You will provide peer support and upskill Executives and Apprentices in the wider marketing team.

GC is an award-winning, accredited, social enterprise with a mission to enable growth, create jobs and improve lives. We deliver a range of services, working with customers and stakeholders to achieve our vision of a society where economic growth and prosperity is inclusive, sustainable and leaves no person or community behind.

**Key Responsibilities**:

- Take a ‘digital first’ approach, delivering a full range of online and social media activities - be proactive in planning end-to-end digital marketing activity, considering suitable marketing tools to track and analyse the activity.
- Contribute and influence the development and implementation of marketing and communications plans across specific areas of the Group service, making recommendations that demonstrate marketing best practices.
- Liaise with partners, suppliers, and other team members when required to maintain the accuracy of online content and communications, and to carry out any associated website content changes and technical administration to ensure the smooth operation of the website and online tools.
- Support the wider marketing team with business administration such as raising purchase orders, producing reports, budget reconciliation, and meeting facilitation. This must all be completed in a timely manner and checked for accuracy.
- Work with the group marketing function to generate leads for the Growth Company’s portfolio of services, through the delivery of external and internal marketing and communications campaigns.
- Closely work with Marketing Managers and the marketing leadership team/business area leads team, to develop creative marketing solutions, writing content, and introducing fresh thinking to specific marketing challenges. You will develop, design, and implement targeted campaigns to our marketing suppliers and media partners.

**About you**:

- Confident, with excellent interpersonal skills.
- Copywriting and proofreading skills to a demonstrable high standard.
- Ability to manage information resources and reporting skills.
- Demonstrate management or leadership potential.
- Working independently and autonomously, showing initiative and being solution-focused at all times.
- Proficient in using excel, digital content, planning and marketing measurement tools working within a budget.
- Highly presentable (particularly if representing the organisation at an event), including interfacing with senior management as needed.
- Professional and flexible approach and attitude.
- Support the generation and nurturing of qualified leads through the whole customer journey life cycle.

**Skills Required**:

- You must be degree qualified or have the equivalent practical experience.
- Have worked within a multi-disciplinary marketing team as a Marketing Executive or equivalent.
- Be able to work in a creative, multi-channel marketing and communications capacity in the private or public sector.
- Can demonstrate content development experience, on and offline, including excellent copywriting and content creation skills.
- Basic understanding of financial and accounting requirements, including experience in managing budget lines.
- Experience in using Google Analytics to inform strategic web developments; CMS systems, maintaining web content, and basic knowledge of SEO, PPC, and paid social.
- Knowledge of business enquiry handling and customer care.
- Reporting to management or senior management, on specific programs, projects or workstreams.

GC aims to promote a culture of flexibility and agile working. Going forward we will be transitioning to a culture where full agile working will be a feature of many of our roles. We also recognise that there may be a need for more permanent flexibility in your working arrangements and in such cases, we encourage you to have these discussions at the interview stage, to enable your flexible working request to be considered as early as possible.

**Salary**: Up to £28,420.00 per year

**Benefits**:

- Cycle to work scheme
- Employee discount
- Referral programme
- Sick pay

Schedule:

- Monday to Friday

Work Location: In person

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