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Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Limited Full timeAre you looking for a challenging role in a dynamic industry? At Pets Choice Limited, we are seeking a Senior Brand Manager to join our marketing team. The ideal candidate will have experience in brand management within a FMCG business and a strong understanding of shopper marketing and category management.The Senior Brand Manager will be responsible for...
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Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Ltd Full time{"h1": "Senior Brand Marketing Manager", "p": "We are seeking a highly skilled Senior Brand Marketing Manager to join our team at Pets Choice Ltd. As a key member of our marketing department, you will be responsible for developing and executing strategic brand plans that drive business growth and profitability.Key Responsibilities:* Develop and execute brand...
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Senior Brand Manager
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Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Limited Full timeAbout the RoleWe are seeking a Senior Brand Manager to join our marketing team at Pets Choice Limited. As a key member of our team, you will be responsible for managing key product portfolios and contributing to the development of new products and services.Key ResponsibilitiesManage key product portfolios to drive business growth and excellence in...
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Strategic Brand Manager
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Strategic Brand Manager
2 months ago
Blackburn, Blackburn with Darwen, United Kingdom Pets Choice Ltd Full timeAbout the RoleWe are seeking a highly experienced Senior Brand Manager to join our team at Pets Choice Ltd, a leading FMCG company in the Animal Health industry. As a Senior Brand Manager, you will be responsible for developing and executing strategic brand plans to drive business growth and profitability.Key ResponsibilitiesBrand Strategy and Planning:...
Senior Brand Manager
2 months ago
This is a fantastic opportunity for a pet-loving Senior Brand Manager to join an exciting Consumer Goods and Animal Health business, Pets Choice Ltd. The Senior Brand Manager will be responsible for developing, implementing, and executing strategic brand plans, as well as providing leadership and support to a direct report.
Key Responsibilities- Responsible for the overall strategic development of the brand plans for their total branded portfolio and works collaboratively to support their brand managers to execute the agreed plans.
- Responsible for the development and execution of brand plans for their own allocated brands/categories.
- Identify new opportunities, including the creation of new brands/categories, to further accelerate business and category growth.
- Overall leadership of a long-term innovation roadmap and ongoing prioritization and assessment of resources vs ROI.
- Creation and delivery of insight-led innovation and product change projects from concept to on-shelf, including setting commercial targets.
- Lead in-house teams and external agencies in the creation and delivery of the agreed marketing plans, ensuring brand and business objectives are met.
- Has a clear understanding of the profit-driving factors within their portfolio and demonstrates a positive influence on the day-to-day commercial performance of their branded portfolio, ensuring activations are focused on supporting turnover, volume, and profitability and brand share targets.
- Brief insight agencies and implement consumer and shopper insight projects, working closely with category to ensure we have best-in-class insight and data.
- Creation of an integrated marketing plan that is tailored by brand, channel, media, and audience (internal, trade, shopper, consumer).
- Lead the evaluation of all marketing activity for their branded portfolio, assessing the ROI of key campaigns and adjusts future plans and investment in line with recommendations.
- Oversee the price and promotional setting, portfolio management.
- Responsible for brand days and retailer presentations for the agreed brand/categories.
- Be the sales 'champion' within the marketing team for your specified sales channel, ensuring the customer voice is heard and plans are tailored to accommodate and maximize commercial opportunities.
- Support in the briefing and execution of PR-related activity for trade and consumer.
- Support the delivery of the events calendar, including the delivery of exhibitions, consumer shows, and events in the UK and internationally.
- Responsible for the total brand marketing budget for their specific areas of responsibility and for setting future year spend.
- Responsible for the ongoing development of their direct reports, including setting objectives, performance management, development support, and recruitment when required.
- Degree in marketing, CIM Marketing Qualification, or similar.
- Experience of working within a Consumer Goods business is essential.
- Brand Management experience across the full marketing mix, including shopper, brand campaigns, and insight-led projects.
- At least 5 years already operating at brand manager level with autonomy.
- Hands-on product and innovation development and execution, including the setting and management of commercials.
- People management experience.
- Experience of dealing with a mix of retail channels, including presenting to key Grocers.
- Commercial savvy, with strong analytics skills and result-oriented.
- Excellent organization skills and can manage multiple projects simultaneously.
- Problem solver with a positive and can-do attitude, and welcomes change and working in a fast-paced and time-pressured environment.
- A pet lover.
- Experience in P&L brand management.
