UK - Analytics Client Lead

4 weeks ago

London, Greater London, United Kingdom Incubeta Full time
About the Role

We are seeking a highly skilled Analytics Client Lead to join our team at Incubeta. As a key member of our digital marketing consultancy, you will be responsible for advancing the analytics capabilities of our clients and driving their data maturity through roadmaps and planning frameworks.

Key Responsibilities
  • Work with clients to develop and implement analytics strategies that drive business growth and improvement
  • Provide implementation solutions for web, marketing, and media analytics on both websites and mobile apps
  • Support ad-hoc requests for troubleshooting support from clients on analytics packages such as GA4, GTM
  • Support the technical team with auditing, implementation, and strategic measurement projects
  • Derive and deliver insights from analysis from web, mobile, and marketing analytics platforms
  • Provide quality assurance and evaluate implementation decisions made by our technical team
  • Translate business requirements and support with project scoping for analytics opportunities
  • Support with ongoing client management and project management for GA service clients
  • Ad hoc Google Analytics and Google Tag Manager implementation & troubleshooting queries
  • Support with Google Analytics 4 implementation projects
  • Support with training program delivery
About You
  • Experience in web and/or app analytics implementation & maintenance
  • Hands-on experience with Google analytics, Google Tag Manager, and client-facing experience
  • Proficient at identifying, troubleshooting, and resolving technical issues within the Google Analytics or similar products such as Adobe Analytics or Piwik
  • Confident in implementing tags and technical resolutions in Tag Management Systems such as Google Tag Manager, Tealium, or Adobe Launch
  • Experience in utilizing technology such as Server-Side Google Tag Manager to deliver future-facing, first-party data initiatives
  • Confident in client-facing communication
  • A team player who excels at working with others to identify and implement solutions, demonstrating a strong sense of collaboration and initiative
  • Has previous client management experience
  • Can explain complex technical concepts to a non-technical audience
  • Great analytical skills, detail-oriented, and confident in making data-driven decisions, and providing rationale for proposed solutions
About Us

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

As Google's most experienced EMEA Sales Partner, we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, media management, and providing clients with relevant and up-to-date digital marketing services and consultancy.

We are an award-winning digital marketing group with over fifteen years of experience. We are ranked as one of Campaign magazine's Best Companies to work for in 2021 and won the Best Culture Award. We are part of a global business, based in Old Street, London, with two US offices and locations all over the world.

We operate as a minimum of 2 days a week in the office flexi-work policy, meaning you will be able to work from home for up to 3 days a week and have flexi-hours to make those commutes that little bit easier.

What We Offer

Incubeta pays industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path. We also offer additional performance-related bonus, so we can be found above the industry benchmark on pay alone.

In addition to this, we offer a credit-based benefits package which allows you to choose from benefits including health care, additional pension, gym membership, and more.

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