Product Marketing Specialist
4 weeks ago
We are seeking a highly motivated and customer-focused Product Marketing Manager to join our Amazon Global Selling team. As a key member of our marketing team, you will be responsible for defining the strategy for how we communicate to our Sellers about global selling solutions.
Key Responsibilities- Develop Value Propositions and Content: Own the development of value propositions, core content, marketing, and go-to-market strategies for global selling solutions.
- Craft Compelling Messages: Craft and develop compelling audience-specific messages and tools (product videos, customer success stories, whitepapers, presentations, how-to guides, etc.).
- Curate Website Content: Own and curate website content, ensuring it is engaging and informative for our Sellers.
- Work with Product Management: Work with the product management team to distill key functionality and benefits into core product marketing messages.
- Identify Breakthrough Activities: Identify and execute on breakthrough product marketing activities that effectively reach the target audience.
- Develop Content Roadmap: Develop and launch a content roadmap for website, blog, and social media sites.
- Launch Seller Success Program: Develop and launch a Seller success program (Seller testimonials, case studies, video case studies) including strategy, process, and ongoing execution.
- Collaborate with Cross-Functional Teams: Work effectively across Amazon Global Selling with groups such as sales, business development, UX, and product management to achieve business goals.
Amazon Global Selling's vision is to transform global ecommerce by bringing selection from around the world to customers anywhere in the world, enabling worldwide selection with high quality and competitive price. We build solutions to educate and help third-party Sellers to sell globally.
Basic Qualifications- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience managing and measuring marketing performance in various channels.
- Experience managing external partners to develop marketing programs.
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