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SEO Specialist

2 months ago

Peterborough, Peterborough, United Kingdom Yours Full time

About the Role

This is a permanent, full-time vacancy that will be responsible for growing organic traffic and revenue for Yours Clothing, a leading retailer of plus-size fashion.

Key Responsibilities

  • Develop and execute on-site and off-site optimization strategies to improve search engine rankings and drive organic traffic.
  • Analyze and improve SEO performance using tools such as Google Analytics and SEMrush.
  • Conduct regular competitor keyword gap analysis and research to identify new opportunities for organic growth.
  • Perform daily optimization of categories, sub-categories, and campaigns to align with seasonality and customer trends.
  • Write and publish high-quality blog content to attract and engage with target audiences.
  • Conduct regular technical site audits to monitor crawl errors, page speed, and core web vitals.
  • Collaborate with the development team to resolve site errors and ensure best practices are followed.
  • Regularly review and update schema markup and XML sitemaps to ensure optimal search engine crawling.
  • Work with the marketing team to secure high-quality backlinks and stay up-to-date with search industry news and Google algorithm updates.

Requirements

  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Self-motivated and proactive approach to tasks.
  • Proven ability to work well within a team and use own initiative.
  • Excellent organizational skills and attention to detail.
  • Proven SEO experience, either in-house or agency-side.
  • Knowledge of SEO best practices and ability to confidently report on key performance metrics.
  • Ability to self-manage and keep track of multiple projects.
  • Confident use of Google Analytics, Google Search Console, and other SEO tools.
  • Strong understanding of HTML, CSS, and JavaScript and how they affect SEO.
  • Experience with copywriting and eCommerce sites.
  • PPC knowledge and retail or fashion experience are desirable.