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Data Analyst
2 months ago
Job Summary
McLaren Group is seeking a highly skilled Data Analyst to join our team. As a Data Analyst, you will be responsible for managing the measurement, reporting, and insight generation for McLaren Group and its partners.
Key Responsibilities
- Manage the measurement, reporting, and insight generation for McLaren Group and its partners.
- Focus on the performance of the brand and commercial value driven through digital and social channels.
- Manage workload, balancing scheduled campaign reports and live reactive reporting to inform campaign performance.
- Report to the Associate Digital Director and collaborate with the digital team.
- Work in close collaboration with content and social media teams.
- Provide hybrid working with at least three days per week based in the McLaren Technology Centre.
- Regularly work during unsocial hours due to the nature of racing on weekends and working in social media.
Principal Accountabilities
- Report on content relating to the McLaren Formula 1 Team channels.
- Ensure live dashboards are well-maintained and updated.
- Proactively flag trends and content opportunities to the social media team.
- Support McLaren's partners with scheduled performance reports and ad hoc reporting.
- Support McLaren's business development and strategy teams with ad-hoc reporting.
- Support McLaren's licensing team with fan engagement data to help achieve ecommerce goals.
- Collaborate with McLaren's strategy team to align data and insights with market research and audience profiling.
- Support the growth and engagement of McLaren's owned platforms by measuring performance, extracting insights, and providing recommendations to driver performance.
- Manage the use of the reporting tools, ensuring the tools align to business needs and budget.
Requirements
- A passion for sports and fan engagement.
- Strong knowledge of social and digital analytical tools.
- Strong knowledge of native ad platforms including TikTok, Facebook, Instagram, X, YouTube, and Google.
- Strong knowledge of Google Analytics.
- Experienced with Microsoft Excel and third-party data management tools.
- Experienced with Microsoft PowerPoint to present data and insights creatively.
- Preferable experience with Microsoft Power BI and Tableau, as well as any previous coding experience.
- Experience working in a real-time, reactive digital environment and being able to multitask.
What We Offer
We strive to be better tomorrow than we are today. Our ambition is to be the most pioneering and exhilarating racing team in the world. We show up every day with energy and enthusiasm, ready to play our part.
We encourage and support diversity, equity, and inclusion. We will actively promote a culture that values difference and eliminates discrimination in our workplace.
We offer a comprehensive package of benefits, including private healthcare, car schemes, life insurance, and generous pension contributions.
