Regional Media Acquisition Manager

2 days ago

Manchester, United Kingdom Humankind Global Recruitment Full time
About the Role

We are seeking a highly experienced Media Acquisition Manager to join our team at Humankind Global Recruitment. As a key member of our media planning team, you will be responsible for developing and executing comprehensive media acquisition plans that drive business growth and revenue.

Key Responsibilities
  • Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
  • Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
  • Build strategies and tactics: implementing optimisation and measurement of consumer.
  • Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
  • Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
  • Monitor and control all costs that are associated with business-wide media campaigns, initiatives, and pilot projects.
  • Work with key cross-functional stakeholders defining the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitably.
  • Implement tracking and monitoring of performance against the business's overall goals and objectives.
  • Provide weekly/monthly/quarterly/annual forecasts for all channels, brands and regions.
  • Monitor and optimising ROI performance, and communicating results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
  • Test, optimise, and scale channels for growth efficiency.
  • Lead efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
  • Use a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics.
  • Create tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives.
  • Lead the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media and Innovation to build robust 360 plans.
About You

We are looking for a highly experienced customer acquisition marketing specialist with skills across digital marketing and more traditional, offline, methods of customer acquisition. You will have a strong history in driving growth with innovative demand generation and prospecting campaigns.

Key qualifications include:

  • 10 + years experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
  • A strong history in driving growth with innovative demand generation and prospecting campaigns.
  • Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
  • Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
  • High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
  • Highly analytical and data driven with proficiency in A/B testing.
  • The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
  • Strong communication skills with the ability to work comfortably on multiple concurrent projects.
About the Company

Humankind Global Recruitment is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment sectors, and for an experienced online and offline media acquisition planner / media acquisition strategist, this represents a great opportunity to think outside of the box and get involved in the types of projects you won't be able to, elsewhere.

We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of £70k - £80k DOE, some additional benefits include:

  • Private health cover
  • Death in service benefit
  • Pension
  • Various discounted products and services

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