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Regional Media
2 months ago
Regional Media & Acquisition Planning Manager
£70k - £80k
Full Time
Manchester (M50 Hybrid)
Are you an experienced media and acquisition planner / strategist? Do you prefer the idea of working with growing budgets rather than declining ones (it'll be circa £15m next year)? Using your vast experience across online and offline channels, this opportunity could represent a perfect new challenge for you, working with a global network of local agencies with clients across the entertainments sector in hyper-growth mode.
The role will develop and lead 360 acquisition plans that lead to growth of new customers via online and offline marketing campaigns. You'll lead the planning and execution of acquisition marketing, acquisition strategy development and management, campaign execution and optimisation, to support client business objectives. Being responsible for developing tactical and strategic customer acquisition plans, executed through traditional media, performance media, agency delivery and media operations, your analytical approach and passion for driving performance improvements will be put to great use here.
The Job...
Reporting into the Senior Director of Media Acquisition & Planning, you'll work alongside 4 colleagues, each looking after your own client region.
You'll be responsible for:
- Partnering with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
- Implementing and managing both online and offline marketing programs that deliver on customer acquisition targets and ROAS.
- Building strategies and tactics: implementing optimisation and measurement of consumer.
- Leading cross-functional acquisition channels and media input, deliverables, timelines, and communicating progress and issues.
- Managing the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
- Monitoring and controlling all costs that are associated with business-wide media campaigns, initiatives, and pilot projects.
- Working with key cross-functional stakeholders defining the requirements for the region’s digital acquisition marketing technology to maximise marketing performance and profitably.
- Implementing tracking and monitoring of performance against the business’s overall goals and objectives.
- Providing weekly/monthly/quarterly/annual forecasts for all channels, brands and regions.
- Monitoring and optimising ROI performance, and communicating results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
- Testing, optimising, and scaling channels for growth efficiency.
- Leading efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels.
- Using a partnering mindset to support clients and stakeholders in order to define strategic objectives, marketing budgets, and success metrics.
- Creating tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives.
- Leading the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media and Innovation to build robust 360 plans.
About You...
You'll be a high performing customer acquisition marketing specialist, with skills across digital marketing and more traditional, offline, methods of customer acquisition.
Here's some of the key experience you'll need to demonstrate:
- 10 + years experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting.
- A strong history in driving growth with innovative demand generation and prospecting campaigns.
- Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies.
- Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
- High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others.
- Highly analytical and data driven with proficiency in A/B testing.
- The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI.
- Strong communication skills with the ability to work comfortably on multiple concurrent projects.
The Company...
This is a digital marketing business enjoying hyper-growth at the moment. They are experts within the entertainment sectors, and for an experienced online and offline media acquisition planner / media acquisition strategist, this represents a great opportunity to think outside of the box and get involved in the types of projects you won't be able to, elsewhere.
They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary of £70k - £80k DOE, some additional benefits include;
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
Apply Now
We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.
