Regional Media Acquisition Manager

2 weeks ago

Manchester, United Kingdom ZipRecruiter Full time
Job Title: Regional Media Acquisition Manager

Job Type: Full-time

Location: Manchester (M50 Hybrid)

We are seeking an experienced Regional Media Acquisition Manager to join our team. As a key member of our media acquisition team, you will be responsible for developing and leading 360 acquisition plans that drive growth through online and offline marketing campaigns.

Key Responsibilities:

  • Develop and lead 360 acquisition plans that drive growth through online and offline marketing campaigns
  • Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals
  • Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and ROAS
  • Build strategies and tactics to implement optimisation and measurement of consumer
  • Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicate progress and issues
  • Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams
  • Monitor and control all costs associated with business-wide media campaigns, initiatives, and pilot projects
  • Work with key cross-functional stakeholders to define the requirements for the region's digital acquisition marketing technology to maximise marketing performance and profitably
  • Implement tracking and monitoring of performance against the business's overall goals and objectives
  • Provide weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions
  • Monitor and optimise ROI performance, and communicate results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders
  • Test, optimise, and scale channels for growth efficiency
  • Lead efforts in your region for the use of data-driven methodology, analysis, and measurement, in order to improve the effectiveness of all acquisition marketing channels
  • Create tactical execution plans for each marketing channel to achieving program/campaign and commercial objectives
  • Lead the regional AQ marketing planning by partnering with other acquisition marketing areas including, Affiliates, SEO, Social Media, and Innovation to build robust 360 plans

Requirements:

  • High performing customer acquisition marketing specialist with skills across digital marketing and more traditional, offline, methods of customer acquisition
  • Years of experience in driving customer acquisition across marketing channels such as TV, OOH, Radio, PPC, Display, Paid Search, Paid Social, and Retargeting
  • Extensive experience working with ad-serving platforms and digital monitoring tools as well as with offline marketing tools and strategies
  • Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment
  • High familiarity with social acquisition channels, inclusive of YouTube, Facebook, Twitter, amongst others
  • Highly analytical and data-driven with proficiency in A/B testing
  • The ability to track and report on key metrics that measure performance in programs and campaigns inclusive of traffic, revenue, conversions, and ROI
  • Strong communication skills with the ability to work comfortably on multiple concurrent projects

What We Offer:

  • Attractive salary of £70k - £80k DOE
  • Private health cover
  • Pension
  • Various discounted products and services

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