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Regional Media Acquisition Manager
2 months ago
We are seeking a highly experienced Media Acquisition Planning Specialist to join our team at Humankind Global Recruitment. As a key member of our media acquisition team, you will be responsible for developing and leading 360 acquisition plans that drive growth and customer acquisition across various marketing channels.
Key Responsibilities- Partner with client marketing and commercial teams to create effective acquisition strategies and plans that deliver on KPIs and goals.
- Implement and manage both online and offline marketing programs that deliver on customer acquisition targets and return on ad spend (ROAS).
- Build strategies and tactics to optimize consumer engagement and drive performance improvements.
- Lead cross-functional acquisition channels and media input, deliverables, timelines, and communicate progress and issues.
- Manage the acquisition and media marketing budgets and planning across marketing channels in conjunction with client marketing teams.
- Monitor and control all costs associated with business-wide media campaigns, initiatives, and pilot projects.
- Work with key cross-functional stakeholders to define the requirements for the region's digital acquisition marketing technology to maximize marketing performance and profitability.
- Implement tracking and monitoring of performance against the business's overall goals and objectives.
- Provide weekly/monthly/quarterly/annual forecasts for all channels, brands, and regions.
- Monitor and optimize ROI performance, and communicate results and recommendations to the Senior Director of Acquisition Planning and Media, clients, and key stakeholders.
- Test, optimize, and scale channels for growth efficiency.
- Lead efforts in your region for the use of data-driven methodology, analysis, and measurement to improve the effectiveness of all acquisition marketing channels.
- Use a partnering mindset to support clients and stakeholders in defining strategic objectives, marketing budgets, and success metrics.
- Create tactical execution plans for each marketing channel to achieve program/campaign and commercial objectives.
- Lead the regional AQ marketing planning by partnering with other acquisition marketing areas, including affiliates, SEO, social media, and innovation, to build robust 360 plans.
You will be a high-performing customer acquisition marketing specialist with skills across digital marketing and traditional offline methods of customer acquisition. To be successful in this role, you will need to demonstrate:
- 10+ years of experience in driving customer acquisition across marketing channels such as TV, OOH, radio, PPC, display, paid search, paid social, and retargeting.
- A strong history in driving growth with innovative demand generation and prospecting campaigns.
- Extensive experience working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies.
- Proven and successful experience of building and executing direct and digital marketing campaigns for a business in a highly competitive and complex business environment.
- High familiarity with social acquisition channels, including YouTube, Facebook, Twitter, and others.
- Highly analytical and data-driven with proficiency in A/B testing.
- The ability to track and report on key metrics that measure performance in programs and campaigns, including traffic, revenue, conversions, and ROI.
- Strong communication skills with the ability to work comfortably on multiple concurrent projects.
Humankind Global Recruitment is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment sectors, and for an experienced online and offline media acquisition planner/media acquisition strategist, this represents a great opportunity to think outside of the box and get involved in the types of projects you won't be able to, elsewhere.
We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary of £70k - £80k DOE, some additional benefits include:
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
