Consumer Public Relations Lead, UK Retail

3 weeks ago

London, Greater London, United Kingdom Amazon UK Services Ltd. Full time
Overview:
Amazon UK Services Ltd. is on the lookout for a dynamic and innovative individual to join our team as a Consumer Public Relations Lead for the retail sector in the UK.

This role will focus on orchestrating impactful campaigns for significant shopping events, showcasing the advantages customers experience while engaging with Amazon.


Key Responsibilities:

  • Design and execute comprehensive PR strategies for pivotal retail occasions.
  • Launch initiatives surrounding shopping advancements.
  • Develop campaign frameworks, messaging, and media materials.
  • Cultivate relationships with key media outlets, ensuring top-tier coverage.
  • Provide strategic counsel to internal leadership on PR matters.
  • Collaborate with agencies and international teams to implement PR strategies.
  • Partner with internal departments to ensure timely project delivery.
  • Navigate complex PR challenges effectively, both from the business and media perspectives.
  • Assist in managing issues and crisis communications related to the UK retail sector.

Essential Skills:
  • Expertise in consumer public relations with a keen understanding of brand dynamics.
  • Strategic mindset to align PR activities with business goals and convey core messages.
  • Team-oriented approach with a proactive attitude towards achieving results.
  • Ability to work swiftly while maintaining high-quality standards.
  • Awareness of current media trends and adept at leveraging them for PR benefits.
  • Initiative-driven, with a passion for taking ownership and driving progress.
  • Strong organizational skills to manage multiple projects concurrently.
  • Leadership capabilities to inspire agency partners and communicate effectively with senior management.
  • Flexibility to thrive in a corporate setting.
  • Sound judgment in advising on media inquiries and managing public perception.
  • Proficient in creating integrated campaigns that utilize digital and social media platforms.

Qualifications:
  • Significant experience in a creative communications role, either in a PR agency or in-house.
  • Proven track record of engaging with high-level consumer media contacts across various sectors.
  • Strong writing skills with a focus on business communication.
  • Practical experience in digital and social media, along with influencer marketing.
  • Background in issues management, including crafting messaging and Q&A documents.
  • Proficiency in basic office software applications.

Preferred Qualifications:
  • Familiarity with the UK retail landscape and online market trends.

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