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Outbound Marketing Campaign Manager

2 months ago

London, Greater London, United Kingdom Jenrick Commercial Full time £38,000
Position Overview

Role: Outbound Marketing Campaign Manager
Type: Temporary Contract

We are seeking a dedicated and results-driven Outbound Marketing Campaign Manager to join our dynamic team at Jenrick Commercial. This role is pivotal in spearheading our outbound marketing initiatives to bolster our digital sales efforts.

Key Responsibilities
  • Campaign Strategy Development: Take ownership of the outbound marketing strategy across the EMEA region to enhance the digital sales pipeline.
  • Collaboration: Work closely with both global and regional marketing teams to identify and leverage centrally managed programs that can be effectively implemented.
  • Performance Tracking: Provide consistent updates on the performance of past campaigns and upcoming initiatives to evaluate success and outcomes.
Campaign Execution

Lead the development and execution of the EMEA outbound marketing plan, focusing on the following key areas:

  • Market Segmentation: Engage in discussions to identify target customers and prospects, crafting compelling themes to enhance engagement.
  • Content Creation: Collaborate with subject matter experts to develop messaging, including email content and marketing assets that align with the overall campaign strategy.
  • Localization: Navigate translation processes to ensure campaigns deliver tailored, localized content.
Program Launch and Enablement

Define tactics and construct campaign elements, including outreach sequences and social media engagement. Summarize all key program elements concisely for the sales teams, ensuring readiness for launch.

Work in close alignment with the marketing team to promote the marketing calendar and integrate relevant programs as calls to action within outbound campaigns.

Skills and Qualifications

The ideal candidate will possess strong organizational skills, enabling them to prioritize and manage multiple projects effectively while meeting deadlines.