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Retention and Sales Director

2 months ago


East Kilbride, South Lanarkshire, United Kingdom Frasers Group Full time
About the Role

This is a full-time position reporting directly into the General Manager and our Sales and Retention Managers are responsible for supporting them and the wider team in the successful operation of the gym, with a specific responsibility for driving new member sales, maximising retention & overall growth of the live member movement through various strategies inside and outside of the gym.

The Benefits

Frasers Group offers a range of benefits to its employees, including:

  • 20% discount across all Frasers Group facias
  • Eligibility for the Fearless 1000 bonus scheme
  • Free Gym membership
  • Reward and recognition with our Everlast Gyms monthly champions
  • Training and development through Frasers Group with recognised, funded qualifications available including Level 3 & 5 in management & leadership
  • Enhance your fitness knowledge with product training and the opportunity to deliver personal training sessions and group training
Key Responsibilities

The successful candidate will be responsible for:

  • Representing Frasers Group as an ambassador for fitness
  • Demonstrating our elevated ways of working always
  • Advocating for our FUNDAMENTALS sales process, leading by example in this area and supporting, and training the wider team to improve confidence and performance
  • Driving new member sales and retaining existing members to grow live member movement
  • Owning the activity planners for the gym and ensuring they are thorough, well planned and executed
  • Implementing strategies to increase lead generation both internally and externally
  • Monitoring our dashboards and KPIs, communicating key insights to the wider team
  • Driving all revenue lines from membership sales to product & secondary, to drive profitability of the gym
  • Preparing and delivering monthly sales presentations to wider management team
  • Building key relationships with local businesses to evolve local partnerships
  • Developing the #WeMoveBusinesses membership opportunities (both new and existing)
  • Leading by example on reception and the gym floor in this member facing role designed to enhance every visit
  • Buying-in to national focuses & incentives like #WorkoutWednesday & #WeCommunicate
  • Delivering honest, constructive feedback regularly to support all team members in achieving their potential and challenging them on a daily basis
Requirements

The ideal candidate will have:

  • A passion for health, fitness and wellness
  • Strong leadership qualities
  • Adaptability in communication style
  • A positive, solutions driven mindset in the face of adversity
  • A member champion mentality with exceptional interpersonal skills
  • Driven and ambitious with a keen desire to learn and develop both behaviours and competencies specific to the role
  • Flexibility in working hours and location to support the needs of the business including weekends and Bank Holidays when required