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Digital Marketing Manager
2 months ago
About the Role:
Vault X Ltd is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing our digital marketing strategy, driving brand growth and engagement across all digital platforms.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy that aligns with the company's overall business goals.
- Identify new digital marketing opportunities and trends to enhance brand visibility and engagement.
- Set clear objectives, KPIs, and performance metrics to measure the effectiveness of digital marketing campaigns.
- Oversee the management and maintenance of the company's e-commerce and marketplace channels, ensuring they are user-friendly, up-to-date, and optimised for search engines.
- Collaborate with web developers and designers to enhance the website's functionality, performance, and aesthetics.
- Utilise analytics tools to monitor website traffic, user behaviour, and conversion rates, making data-driven recommendations for improvements.
- Create and manage high-quality content across all digital platforms, including product listings, blog posts, articles, videos, and other media.
- Develop a content calendar aligned with marketing campaigns, product launches, and key brand messages.
- Collaborate with internal teams, including product development and sales, to ensure content consistency and alignment with brand values.
- Develop and implement SEO strategies to improve organic search rankings and drive traffic to the company's website.
- Conduct keyword research, competitive analysis, and content audits to improve search engine visibility.
- Plan and execute digital advertising campaigns across various platforms, including Google Ads, social media, and display networks.
- Manage relationships with external agencies and vendors to ensure campaigns are executed effectively and within budget.
- Analyse and report on the performance of digital advertising campaigns, providing insights and recommendations for optimisation.
- Oversee and grow the company's presence across all relevant social media platforms (Facebook, Instagram, X, LinkedIn, TikTok etc.).
- Develop and implement social media strategies, including content creation, scheduling, and community engagement.
- Monitor social media trends, audience behaviours, and emerging platforms to optimise content and reach.
- Manage the digital marketing budget, ensuring all initiatives are cost-effective and deliver maximum ROI.
- Track and report on expenditures, ensuring budget adherence and effective allocation of resources.
- Forecast future digital marketing spend based on campaign performance and business objectives.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven experience in developing and executing successful digital marketing strategies.
- Strong knowledge of SEO, content management, and digital advertising.
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, Shopify, etc.).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
Why Vault X Ltd?
Vault X Ltd is a fast-growing company in the ever-evolving trading card industry. We offer a dynamic and supportive work environment, with opportunities for career growth and professional development. Our team is passionate, creative, and committed to delivering exceptional results. We value innovation, collaboration, and a customer-centric approach. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
