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Marketing and Communications Specialist
2 months ago
Marketing & Communications Manager (Maternity Cover on a temp-to-perm basis)
Are you an innovative communicator with the ability to transform complex concepts into compelling narratives? At Zotefoams plc, a leader in cellular materials technology, we are seeking a talented Marketing & Communications Manager to effectively convey our groundbreaking technical products to a global audience.
This position offers the flexibility of remote work while being primarily based in London.
Role Overview
As a proactive individual who can navigate through intricate messaging, you will implement both tactical and strategic marketing communication goals by producing high-quality content that captivates target audiences across various touchpoints within Zotefoams' diverse product range.
You will engage with multiple sectors relevant to Zotefoams' core business, including aviation, space, automotive, electronics, packaging, and defense, to articulate the distinctive Zotefoams narrative. This role also provides an exciting opportunity to support the marketing and communications efforts for an innovative new product, ReZorce Circular Packaging, recognized as the world's most sustainable beverage carton, during a pivotal phase of market development.
Key Responsibilities
- Campaign Management: Design and execute campaigns that align with our strategic vision.
- Content Development: Create a diverse array of written materials, including press releases, feature articles, blogs, brochures, internal communications, and e-newsletters.
- Media Relations: Develop and manage national and international trade media initiatives to advance our objectives.
- Brand Promotion: Identify and pursue opportunities for speaking engagements and awards to elevate Zotefoams plc.
- Event Strategy: Formulate communication plans for trade shows and maximize the impact of these events.
- Social Media Coordination: Collaborate with the Social Media Manager to ensure consistent messaging.
- Internal Messaging: Gather and create content to inform and engage team members.
- Marketing Materials: Assist in the production of market and application brochures, digital assets, and other communication materials.
- Stakeholder Engagement: Build relationships with a variety of stakeholders, including customers, end users, colleagues, media, suppliers, partners, and influencing bodies.
- Audience Interaction: Connect with target audiences through various channels such as phone, email, and digital platforms.
- Representation: Act as a representative of the company at conferences and exhibitions as needed.
- Campaign Assessment: Analyze and report on the effectiveness of communication campaigns.
Qualifications and Skills
- Education: A Marketing Qualification is preferred. Relevant degrees include marketing, communications, advertising, English, business, and management.
- Experience: A minimum of 3 years in a B2B marketing or commercial role within an international organization or specialized communications agency. Technical marketing experience is advantageous.
- Skills: Proven experience in trade media relations within a technical domain. Ability to convey complex technical information in an understandable way. Proficient in crafting various content types for different audiences and channels. Strong understanding of social media platforms and engagement strategies. Excellent interpersonal abilities. Capable of managing multiple priorities and deadlines. Fluency in English is essential; additional languages are a plus.
Why Consider Zotefoams?
At Zotefoams, you will be part of a vibrant team that prioritizes innovation and creativity. If you possess the skills and experience outlined above, we encourage you to explore this opportunity further.
