Digital Marketing Strategist
4 days ago
About the Role:
We are seeking a highly skilled Digital and Performance Marketing Manager to join our team at Zero Surplus. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies that drive business growth and revenue.
Key Responsibilities:
- Develop and Implement Digital Marketing Strategies: Create and execute comprehensive digital marketing plans that align with our business objectives.
- Market Analysis and Trend Monitoring: Conduct thorough market research and analysis to identify trends and opportunities that can inform our digital marketing strategies.
- Campaign Management: Manage and optimize digital marketing campaigns across multiple channels, including paid search, social media, and programmatic advertising.
- Data Analysis and Reporting: Analyze campaign data and provide regular reporting to stakeholders on campaign performance and ROI.
- Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and effective execution of digital marketing strategies.
- Budget Management: Manage digital marketing budgets and ensure effective allocation of resources to achieve business objectives.
Requirements:
- Strong Understanding of Digital Marketing: Proven experience in digital marketing, with a strong understanding of paid search, social media, programmatic, retargeting, and SEO.
- Technical Skills: Proficient in using digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads Manager, and Microsoft Ads.
- Analytical Skills: Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Communication Skills: Exceptional communication and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels.
- Regulatory Knowledge: Familiarity with GDPR, PECR, and other relevant regulations.
- Education: A degree in Marketing, Business, or a related field is preferred.
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