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Marketing Automation Expert

2 months ago

Manchester, United Kingdom The Portfolio Group Full time
About the Role

Are you an expert in marketing automation looking to make a significant impact within a leading SaaS organization?

As a Marketing Automation Expert at The Portfolio Group, you will play a crucial role in orchestrating effective marketing initiatives for a global clientele.

We seek a results-oriented professional who can translate data insights into actionable strategies, enhance customer experiences, and elevate our automation capabilities.

Key Responsibilities

- Provide strategic guidance to the marketing department by establishing and overseeing marketing automation campaigns.
- Design, implement, and refine nurture pathways for essential prospects and clients, ensuring optimal engagement at every stage.
- Assess the overall performance and integrity of our marketing automation systems.
- Utilize automation and artificial intelligence to improve lead management workflows.
- Enhance our marketing technology framework, striving for excellence in industry standards.
- Generate weekly and monthly analytics reports on email campaigns, evaluating success against established benchmarks.
- Collaborate with vital stakeholders, including sales teams, to gain insights into the sales funnel and enhance nurture strategies.
Qualifications

- Advanced proficiency in marketing automation platforms such as Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
- Extensive experience with multi-channel campaign tools like Adbridge or equivalent.
- Strong knowledge of lead scoring and attribution models to enhance lead generation and engagement.
- Proven experience in integrating CRM systems with various platforms and automating business processes.
- Solid understanding of lead generation metrics and expertise in data-driven analysis.
- A commitment to staying informed about the latest trends in marketing technology.