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Senior Marketing Manager
2 months ago
Job Title: Senior Marketing Manager - Bicycle Accessories
Job Summary:
We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a Senior Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our client's bicycle accessories products to the global market.
Key Responsibilities:
- Develop and implement global marketing plans to promote bicycle accessories products.
- Work closely with the Global Marketing Director to identify key strategic priorities and develop marketing campaigns to achieve business objectives.
- Manage a team of brand managers to ensure all marketing campaigns and activities are on-brief and delivered to the right audiences.
- Manage high-profile athlete and team sponsorships to maximize ROI and leverage relationships.
- Work cross-functionally to run on and off-line marketing activities, executing engaging campaigns to support new product launches, product campaigns, and athlete/team sponsorships.
- Define KPIs and corresponding metrics, reporting on performance to relevant stakeholders.
- Continuously analyze industry trends and use internal consumer data to make recommendations for performance improvement and key product marketing initiatives.
Requirements:
- Hands-on experience working in a dynamic consumer goods environment.
- Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
- Ideal candidate will have a passion for cycling and/or experience in the cycling or motor sports industry.
- Positive energy and ability to bring people with you, managing a small, but highly engaged team.
- A positive 'glass half full' outlook with a good attention to detail and getting the job done.
- Strong influencing skills with the ability to create clear and compelling proposals and analysis that ensures buy-in from people across the business.
- Ability to challenge the status quo and push for what you believe in.
- On occasion, a willingness to travel to and work at key cycling and biking events.
- Proven ability to work independently at pace in a high-pressure, fast-growth environment.
What We Offer:
We offer a competitive salary and benefits package, as well as opportunities for career development and growth. If you are a motivated and experienced marketing professional looking for a new challenge, please apply today.
