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Investment Content Marketing Expert

3 months ago


Macclesfield, Cheshire East, United Kingdom Royal London Group Full time

Position: Investment Content Marketing Expert

Contract Type: Permanent

Location: Flexible (Hybrid working)

Role Overview:

A unique opportunity has arisen for an Investment Content Marketing Expert with a solid background in pensions and investments. This role is pivotal in enhancing our investment content strategy and executing content plans that align with our overarching Brand & Marketing strategy and business objectives.

Key Responsibilities:

  • Design, develop, and implement investment-related content that supports the comprehensive marketing strategy, utilizing diverse formats and media.
  • Ensure that all content initiatives contribute to achieving new business goals and strategic objectives, including strengthening the Royal London brand.
  • Oversee ongoing content planning and execution, identifying relevant themes for various target audiences, including advisers, customers, and employers.
  • Leverage data and insights to continually assess, learn, and refine content effectiveness.
  • Collaborate on cross-departmental projects to produce content that supports significant campaigns and initiatives.
  • Identify and engage key internal experts and external partners (such as creative agencies and freelancers) necessary for specific content projects, managing these relationships to ensure successful outcomes.
  • Work with different business units to uncover opportunities and transform them into impactful messages and content.

Candidate Profile:

  • Exceptional writing and editing abilities, ideally with experience in a similar capacity or a journalistic background.
  • Proven experience in crafting content across various formats for diverse audiences, including promotional and thought leadership materials.
  • Strong understanding of pensions and investments, with the capability to simplify complex concepts into engaging content.
  • Familiarity with FCA regulations relevant to content creation.
  • Excellent organizational and planning skills.
  • Proficient in stakeholder management.
  • A proactive self-starter, capable of working independently and quickly adapting to new challenges.

About Royal London Group:

Royal London is the UK's largest mutual life, pensions, and investment organization, dedicated to providing protection, long-term savings, and asset management solutions.

We are committed to fostering an inclusive, responsible, enjoyable, and fulfilling workplace for our colleagues, guided by our Spirit of Royal London values: Empowered, Trustworthy, Collaborate, Achieve.

We take pride in offering our employees attractive workplace benefits, including generous annual leave, a competitive employer-matching pension scheme, and private medical insurance.

Diversity and Inclusion:

Royal London is an inclusive employer, celebrating and valuing diverse backgrounds and cultures. Our varied perspectives enhance our skill set and contribute to a respectful and recognized workplace.