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Employment Brand Strategist

2 months ago

Bradford, Bradford, United Kingdom Morrisons Full time
Employer Brand Manager

As an Employer Brand Manager at Morrisons, you will play a pivotal role in shaping our employer brand and driving our talent acquisition strategy. Your primary objective will be to develop and implement a compelling Employer Value Proposition (EVP) that resonates with our values and culture, making Morrisons a go-to choice for top talent.

Key Responsibilities:
  • Develop and execute a comprehensive employer branding strategy that aligns with our business objectives and EVP.
  • Create and curate engaging content that effectively communicates our EVP across various platforms and touchpoints.
  • Collaborate with cross-functional teams to raise our brand awareness through authentic storytelling and testimonials.
  • Manage our online presence, including our careers site and social media platforms, to engage with candidates and showcase our employer brand.
  • Analyze data and metrics to evaluate the effectiveness of our employer branding efforts and inform data-driven decisions.
What We Offer:
  • A dynamic and supportive work environment with a focus on employee well-being.
  • A competitive salary and benefits package, including a 15% colleague discount in our stores and online, plus an additional 10% card for a friend or family member.
  • Opportunities for professional growth and development in a fast-paced and innovative industry.
Requirements:
  • Extensive knowledge and experience in employer branding, with a proven track record of driving talent acquisition strategies.
  • Deep understanding of digital marketing tools and their application in attraction campaigns.
  • Strong analytical skills, with the ability to capture, analyze, and interpret data to inform business decisions.
  • Excellent communication and storytelling skills, with the ability to capture our tone of voice across all materials.