Marketing and Tourism Professional – Jersey Location – Full Time

7 days ago


Saint Helier, United Kingdom HARP Full time

**About the Role**

We are seeking an experienced marketing expert to spearhead the marketing efforts and drive growth in the visitor economy of this stunning destination. As a key member of the HARP team, you will be responsible for conceptualising, planning, and executing impactful advertising campaigns and strategic content initiatives.

**Key Responsibilities**

  • Develop and implement marketing strategies to promote sustainable tourism in the UK and Europe.
  • Conceptualise and execute impactful advertising campaigns to drive growth in the visitor economy.
  • Collaborate with the Head of Marketing to maintain brand consistency across all communications and campaigns.
  • Utilise CRM solutions and leverage data to inform marketing strategies.
  • Lead and execute email campaigns, optimise landing pages, and enhance user funnels.
  • Conduct A/B and multivariate experiments to drive campaign effectiveness.
  • Analyse market potential and interpret marketing performance data to inform business decisions.

**Requirements**

  • Proven experience in campaign marketing and strategic planning, preferably within the travel, hospitality, or tourism sectors.
  • A flair for creative storytelling and the ability to craft compelling narratives.
  • Proficiency in utilising CRM solutions and leveraging data to inform marketing strategies.
  • Expertise in leading and executing email campaigns, optimising landing pages, and enhancing user funnels.
  • Familiarity with A/B and multivariate experiments to drive campaign effectiveness.
  • Strong commercial acumen and the ability to analyse market potential and interpret marketing performance data.
  • A degree or advanced degree in marketing is preferred.
  • 5+ years of experience in marketing roles.

**What We Offer**

As a key member of the HARP team, you will have the opportunity to contribute to the sustainable growth of the tourism industry in one of Europe's most captivating destinations. We offer a dynamic and supportive work environment, with opportunities for professional growth and development.



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