SEO & Outreach Executive

Lusso is seeking an SEO & Outreach Executive to be responsible for the continued development of our in-house efforts to aid organic growth. You will be given the opportunity to get involved in the entire creative process overseeing ideation, creation, visualisation of data, and outreach.

We are looking for someone that can turn data and insights into content marketing campaigns for SEO and Digital PR. You will have previous experience in engaging bloggers, influencers and journalists through assets such as articles, infographics, and stories that assist in delivering backlinks from authorative and relevant sites. You will also have experience in the fundamentals of SEO and how outreach compliments this discipline.

The role will suit an ambitious individual with a strong interest in SEO content writing, proofing and digital outreach. Outreach campaigns involve press, online publishers, bloggers, influencers, sector businesses with the aim of generating coverage, exposure and backlinks.

You will be part of the ecommerce and marketing team joining the brand at and exciting time of growth. If you enjoy working in a fast paced team environment with lots of social events, you will be the perfect fit.

**Main Duties**
- Create useful stories and content marketing pieces with data that bloggers and journalists want to promote
- Analyse data to identify stories for digital PR and SEO outreach campaigns
- Secure and build organic links that are on brand, consistent and high quality with a view to increasing domain authority and ranking ability
- Speak to, and build relationships with journalists, bloggers, marketing and PR contacts of Interior Design Houses and Architect Firms (our potential customers)
- Work with our PR Consultant to compliment the broader PR strategy
- Conduct brainstorming sessions with the wider team
- Ensure assets created effectively address business goals and grow SEO visibility
- Oversee multiple projects from start to finish
- Leverage brand and content strategies to maximise SEO opportunities
- Analysing and reporting on KPIs to mesure performance of content marketing, outreach and digital PR campaigns
- Assist to manage budgets and communications calendar
- Monitoring and reporting on competitor activity and relevant industry trends
- Maintain personal and professional development to maintain the changing demands of the role, inc regulatory and legislation
- Attend events where needed to invite, manage and host your contacts to gain coverage and links
- Contribute to online content, articles and case studies working along side other content writers and marketers

**Key skills and experience**
- At least 2 years experience of SEO outreach and Digital PR
- Knowledge of SEO marketing
- Experience working in digital marketing
- Knowledge of SEO tools such as Screaming Frog, Moz, SEM Rush, AHREFS
- Proven experience in creating creative PR concepts and securing backlinks
- Understanding of web analytics and data analysis to identify opportunities and measure performance
- Experience of working for a luxury brand or ecommerce enviroment
- Excellent interpersonal and communication skills with stakeholders at all levels
- Able to work with speed and accuracy, with the ability to manage multiple projects simultaneously.

**Desirable attributes**
- Experience of, or passion for, luxury home interiors
- Proven track record in a similar role.

Pay: £30,000.00-£35,000.00 per year

**Benefits**:

- Company events
- Company pension
- Employee discount
- Free parking
- On-site gym
- Referral programme

Schedule:

- Monday to Friday

Supplemental pay types:

- Yearly bonus

COVID-19 considerations:
All guidelines in place as per governments advice

Ability to commute/relocate:

- TEESSIDE: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Do you have experience of understanding of web analytics and data analysis to identify opportunities and measure performance?

**Experience**:

- SEO outreach and Digital PR: 2 years (required)
- SEO marketing: 2 years (required)
- SEO tools such as Screaming Frog, Moz, SEM Rush, AHREFS: 1 year (required)
- creating creative PR concepts and securing backlinks: 1 year (required)
- working for a luxury brand or ecommerce enviroment: 1 year (preferred)

Work Location: In person