Digital PR Specialist

6 months ago


Altrincham, United Kingdom Add People Full time

**Digital PR Specialist**

**Up to £34K Basic**

**Where do you fit in?**

Add People has an established Digital PR team that earns consistent, high-quality coverage for a client base made up of exclusively small and medium-sized businesses..

You will have 2-3 years of experience in Digital PR, preferably agency-side, creating high-performing campaigns, running reports for clients and being a supporting voice that drives your team to success.

**Duties and responsibilities**:

- Setting a standard in high-quality, relevant link-building in your work for the rest of the team to follow
- Managing a team of Digital PRs, including running regular 1-2-1’s and setting targets
- Supporting the Digital PR Manager to achieve the team’s goals
- Monitoring team performance from a results perspective and an admin perspective
- Using data to identify team weaknesses and offering training & guidance to improve delivery
- Advising team members on strategy and ensuring client success
- Responsible for rolling out new processes with the team and being a cheerleader for PR team projects
- Identifying process and knowledge gaps and using initiative to fill them

**Desired skills and behaviours**

**Management**
- Examples of supporting junior members of staff with their development
- Running training sessions and monitoring their effectiveness
- Experience developing and trialling new processes that improve the work of yourself and others
- The ability to devise and communicate strategies that benefit clients in various ways
- Experience onboarding new members of the team, setting expectations and running probation meetings
- A passion for Digital PR and the ability to share industry news with your team
- Self-motivated and eager to go the extra mile when needed

**Client work**
- 2-3 years of experience in Digital PR, preferably in an agency setting
- Experience with PR & SEO tools
- Proven experience of consistently earning top-tier coverage for clients in a variety of industries
- Experience communicating the value of Digital PR work to clients and other stakeholders
- Evidence of relationship building with journalists and outlets
- Excellent media knowledge and the ability to build targeted media lists
- Google Suite, Google Drive, Search Console, Analytics experience

**Who are Add People?**

Add People are built to serve small to medium-sized businesses. There are 6 million in the UK, that account for 60% of the employment of the nation. They are the lifeblood of the economy and we’ve been serving them since 2002.

But, they’re a diverse bunchAnd we don’t discriminate, we put as much effort into growing their business online whether they’ve 1, or 101 employees.

With our team of over 150 digital marketing professionals and 4000 clients around the world, it’s our aim to help small businesses thrive.

**Why work for Add People?**
- Sociable working hours
- Hybrid working
- Healthcare scheme
- Contributory pension
- 30 days holiday which increases with service (includes BH’s)
- Sick pay
- On-site bar
- Cycle to work scheme
- Subsidised social events
- Regular incentives and rewards
- LGBTQ+ friendly workplace
- Age-inclusive
- Investors In People (IIP) Platinum

Reference ID: DPR

**Salary**: Up to £34,000.00 per year

**Benefits**:

- Additional leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Private medical insurance
- Referral programme

Schedule:

- Day shift
- Monday to Friday
- No weekends

Ability to Commute:

- Altrincham (required)

Ability to Relocate:

- Altrincham: Relocate before starting work (required)

Work Location: In person

Reference ID: DPR


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