Brand Marketing Lead

2 weeks ago

London, United Kingdom Delinian Full time

Job Advert:
**ABOUT THE COMPANY**

Delinian is a global B2B information-services business. Delinian’s brands provide actionable data, analysis, intelligence and access in markets where information and convening market participants are valued. Delinian has customers in more than 140 countries and over 2,200 employees located in North America, South America, Europe and Asia.

**ABOUT THE ROLE**

The Brand Marketing Lead (ML) for Events & Memberships will develop and implement a marketing strategy to achieve delegate attendance, revenue targets, and sponsorship lead generation for International Telecoms Week (ITW, ITW Asia, ITW Africa) and the Global Leaders' Forum Community (GLF). Leading across 5 key areas: data/customer insights, digital marketing, event marketing, marketing communications, and social media. Reporting to the Marketing Director, you'll collaborate with cross-franchise leaders and provide data insights to improve marketing/digital activities across the brand group. Your leadership will be crucial for
- Evolving our marketing: Generate sponsorship leads alongside delegate revenue.
- Experienced leader of successful marketing teams.
- Entrepreneurial spirit for growth-stage team.
- Passionate about marketing intelligence.
- Willing to directly lead and execute campaigns for at least one event per year.

Note: Overseas travel to events may be required to develop a better knowledge of events and to participate in delegate networking.

**DELIVERABLES Event Marketing & Audience Development**
- Drive delegate registration and attendance across brand groups.
- Implement SEO, CRO for event websites and develop data-driven pricing strategies.
- Lead inbound marketing transition with content campaigns, manage marketing database growth using Marketo.
- Analyse performance across channels, optimize customer journey for all events.
- Develop social media strategy for brand awareness and engagement.
- Standardise delegate acquisition measurement, track & report KPIs.
- Monitor competitor activity. People Management & Financial Responsibility
- Manage & mentor junior marketers, aligning objectives with business goals.
- Manage event marketing budgets for optimal ROI.
- Partner with the events team to create and deliver marketing strategies.
- Implement best practices, ensure structured campaign analytics framework.
- Deliver regular reports (monthly) on performance across channels and events.
- Build & maintain strong stakeholder relationships, manage multiple priorities & keep stakeholders updated.
- Own copywriting & proofing for external marketing collateral. Key Interfaces
- Collaborate with Marketing Director, Event Programming, Brand Marketing Leads, Editorial & Content teams to achieve business goals.

**Required Experience & Skills**:

- Extensive B2B events marketing leadership, ideally in telecoms, financial services, or professional services.
- Proven ability to design and deliver successful multi-channel marketing campaigns (performance marketing, social media, etc.).
- Proficiency in Marketo, Salesforce, social media platforms (LinkedIn, Twitter), CMS systems, design tools (Canva, basic Photoshop), and basic HTML creation.
- Working knowledge of paid advertising (GA4 included).
- Experience in event commercialization (including launches) and stakeholder engagement.
- Strong analytical skills with a data-driven approach to decision-making and ROI optimization (proven success in managing marketing costs).
- Extensive experience managing and developing high-performing marketing teams, fostering a collaborative environment with strong communication skills (articulating metrics, challenges, and opportunities).
- Ability to lead and manage local and remote [junior] team members

**ATTRIBUTES**
- Results-oriented leader with a strong focus on commercial success and excellent organizational skills.
- Skilled relationship builder who thrives in fast-paced environments, juggling multiple priorities and meeting deadlines.
- Strong problem-solving skills with high integrity and a passion for accuracy.

Telecom & Technology
- Long-standing trusted global provider of large-scale, international networking and deal-making events, news & data and online communities that serve the complete digital infrastructure ecosystem - including telecoms, fibre, datacentres, cloud, and towers.

Brands include: BROADGROUP CAPACITY GLF TOWERXCHANGE INTERNATIONAL TELECOMS WEEK (ITW) THE WOMEN IN TECH WORLD SERIES

**BENEFITS AND WORKING ARRANGEMENTS**
- You will receive a competitive salary as well as other benefits, including pension, private medical insurance, paid holidays and other discretionary gifted days.
- Access to LinkedIn learning for continual personal development opportunities
- We offer hybrid working arrangements (with attendance in the office a minimum of twice a week) and place a strong emphasis on a good work/life balance.
- Delinian provides equal employment opportunities to all employees and applicants for

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