Social Media Executive
2 days ago
**Context**
We are looking for a creative and vivacious individual who is used to thinking of ‘outside the box’ ideas to engage and captivate their audience.
The digital team works closely across many other functions within the company to maximize and continuously improve the contribution that digital makes to INTO’s performance.
The Social Media Marketing Executive will strategically create, source, distribute and schedule relevant and engaging content specific to each of INTO’s central social media channels, with the aim of encouraging action and growing the audience base.
The channels you’ll work most closely with (but are not limited to) are Facebook, Instagram, Twitter, LinkedIn, YouTube and the INTO Study Blog.
**Key Accountabilities**:
- To help build and implement INTO’s social media strategy and support the management of English language channels globally.
- To support the ongoing management, training and monitoring of INTO’s global social media
- activity in key regions and universities.
- To measure and report on social media activity across the global network.
- Be an ever-flowing fountain of creative ideas for content and campaigns for all social media channels.
- Assist in the development of the INTO Study blog - creating, commissioning and curating content.
- Be a guru of social media community management, responsible for nurturing an engaged and active fan/ follower base.
- Manage social media enquiries promptly and efficiently.
- Identify and engage with key influencers in the international study space.
- Support the account management of INTO’s network of Marketing Coordinators and regional offices.
- Report on social media growth and key metrics, demonstrating its value to the wider organisation and our university partners.
- Work closely with the Local Language Social Media Executive to amplify English content onto Chinese social media channels.
- Support the Social Media Manager with paid social media activity where needed.
**Location**
This role is based in sunny Brighton, however, flexible working is here to stay and so we would be happy for this person to come into the office 2-3 days a week so you can also enjoy the team dynamic.
**Application process**:
Internal Applicants: Please log into your workday account and search 'find jobs' where you will be able to review the role and apply.
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