Digital Marketing Copywriter

5 months ago

London, United Kingdom Mercurius Universe Full time

**Who we are**:
Mercurius is a luxury fashion accessory brand that set out to meet the demand for ethical luxury and versatile functionality while keeping the style of a status symbol. As a debut collection, we are launching a series of extremely functional yet luxury leather bags crafted from plant-based leather alternative and recycled plastic materials.

**Roles & Responsibilities (What you’ll be doing)**:

- **Copywriting Leadership**: Responsible for all copywriting tasks for the brand’s digital marketing team’s activities, ensuring all content is engaging, on-brand, and aligned with marketing objectives.
- **Audience Engagement**: Produce copies that resonate with discerning audiences, capturing the essence of luxury and sophistication that our brand represents.
- **Content Strategy**: Collaborate with the digital marketing team to develop a comprehensive content strategy that supports overall marketing goals and enhances brand visibility.
- **Analytics and Improvement**: Monitor and analyse the performance of copy across various channels, using insights to continuously improve and optimize content for better engagement and conversion rates.
- **Creative Collaboration**: Work closely with designers, marketers, and other stakeholders to brainstorm and develop creative concepts that drive campaign success.
- **Brand Consistency**: Maintain and enforce consistency in the brand’s tone of voice across all digital platforms, ensuring all communications reflect the brand’s identity and values.
- **Innovation and Trends**: Stay updated with the latest digital marketing and copywriting trends, integrating innovative ideas into the content strategy to keep the brand at the forefront of the industry.

**Must-have Requirements**:

- **Industry Experience**: Must have experience working in the high-end fashion or luxury accessory industry, demonstrating an understanding of luxury brand aesthetics and consumer expectations.
- **Digital Marketing Experience**: 5+ years of experience working on a digital marketing team for high-end luxury physical products, with a proven track record of successful campaigns.
- **Must have experience with**:

- _Creating persuasive copy and concepts for highly converting landing pages that drive engagement and sales._
- _Writing highly converting copies for all paid ads, tailored to attract and engage a luxury audience._
- _Developing and refining the brand’s tone of voice to ensure consistency and appeal across all platforms._
- _Creating detailed personas for various purposes, including paid ads, content posting, and narratives, to effectively target and engage different segments of the audience._
- _Producing high-quality content for social media that enhances brand presence and drives audience engagement._
- **Remote Work Experience**: Must have worked in remote settings for at least 2+ years, showcasing the ability to manage time and tasks effectively in a remote environment.
- **Tool Proficiency**: Proficiency in collaborative tools such as Figma, Figjam, and Google Drive, ensuring seamless collaboration and productivity.

**Benefits**
- Competitive salary and performance-based bonuses towards the end of each project phase.
- Having the leadership team from Asia, Europe, and the US, a very vibrant, and inclusive culture that values innovation and commitment to a “human-first” mentality.
- Opportunities for professional development and growth within the luxury brand marketing space.
- A dynamic, creative, collaborative, and supportive work environment within a team that’s passionate about making a difference in the world.

**Job Types**: Full-time, Freelance

Pay: £32,000.00-£42,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Work from home

Schedule:

- Day shift
- Monday to Friday

Application question(s):

- Do you have experience working in the high-end fashion or luxury accessory industry?
- How many years of experience do you have working on a digital marketing team for high-end luxury physical products?
- Do you have experience with any of these or all of these?

2) Persuasive copy and concept for highly converting landing page
3) Highly converting copies for all paid ads
4) Developing the brand’s tone of voice
5) Developing persona for all purposes (paid-ad, content posting, narratives, etc)
6) Contents for social media
- Can you please share some relevant work samples? Ideally, only those that match or demonstrate the requirements.

**Experience**:

- Copywriting: 5 years (required)

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