Marketing Manager

3 weeks ago


Rochester, United Kingdom Qube recruitment Full time

Do you have at least 3 years’ experience in managing multi-channel communications and delivering in-depth marketing strategies? Are you an expert in the latest digital marketing channels with the ability to optimise media and the tools to generate high qualityleads for a sales team and influence customer behaviour?

**What will you need to do**
- manage the marketing budget and creating an effective strategy for budget distribution
- plan, develop and implement strategies that drive digital engagement
- continually review the design, user experience, traffic and content of the company website
- manage the company social media channels, including organic and paid ad campaigns, ensuring consistent brand messaging is maintained on all platforms
- manage the SEO, SEM and PPC campaigns for the company to optimise budget allocation and lead generation
- write engaging blog posts to deliver company news, projects and inspiration to drive traffic to the website
- deliver effective press releases to journalists and publications to generate editorial coverage in the top interior design publications
- analyse metrics and tools to measure the success of marketing campaigns, to continually identify areas for improvement with future campaigns

**A key internal and external contact for the company, and you will also**:

- monitor and manage the distribution of all digitally generated leads to the sales team
- monitor and report on generated sales and company conversion rates
- deliver regular reports on marketing strategies to the company directors
- liaise with suppliers to implement marketing campaign collaborations
- liaise with the sales team and clients to arrange the photography of completed projects for the company website and social media channels
- manage and maintain the company website, including the staff access area for internal documents and communications
- create and update internal documents including product catalogues, price lists and manuals
- be responsible for the management and creation of promotional materials such as business cards, brochures and branded documents
- be responsible for and manage the company's internal CRM system

**You will also be responsible for the marketing for the b2b**:

- writing engaging blog posts to deliver company news, projects and inspiration to drive traffic to the website, and support the company's Partners with their marketing efforts
- delivering effective press releases to journalists and publications to generate editorial coverage in the trade kbb sector
- Execute and manage the performance of Google PPC and SEM campaigns
- liaise with Partners to arrange the photography of completed projects for the company website and social media channels
- create and update official documents including product catalogues, price lists and manuals for Partners and internal communications
- manage and maintain the company website, including the exclusive Partner access area
- be responsible for the management and creation of promotional materials such as business cards, brochures, branded documents and advertisements
- plan and execute company events and collaborations with suppliers when required

**The role will be hybrid working: 2-3 days per week in the office, and 2 days working from home.


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