Head of Ad Operations

2 weeks ago

Norwich, United Kingdom BizClik Media Full time

The **Head of Ad Operations** will be responsible for overseeing the refresh, operation and optimisation of our Google Ad Manager 360 platform across our network of 20+ brand websites. The role includes forming and leading the business digital ad strategy, managing both client and house campaigns, ensuring adherence to best practices, and meeting campaign performance KPIs.

**Key Responsibilities**:
Google Ad Manager 360:

- Lead the refresh and optimisation of our Google Ad Manager 360 platform to ensure optimal performance and efficiency.
- Implement and maintain ad delivery rules, targeting strategies, and inventory management practices.

Campaign Management:

- Oversee the setup, execution, and monitoring of both client and house campaigns across our network of brand websites.
- Collaborate with sales, marketing, and editorial teams to ensure seamless campaign integration and execution.

Ad Optimisation:

- Analyse campaign performance data to identify trends, insights, and opportunities for optimisation.
- Develop and implement strategies to maximise campaign performance, including audience targeting, ad placements, and creative optimisation.

Ad Operations Best Practices:

- Establish and enforce best practices for Bizclik ad operations, including trafficking, creative guidelines, and ad quality standards.
- Stay abreast of industry trends, updates, and advancements in ad operations technology and practices.

Client Relations:

- Serve as the primary point of contact for the marketing and campaigns teams regarding ad related inquiries, troubleshooting, and optimisation.
- Build and maintain strong relationships with clients to ensure satisfaction and retention.
- Foster a collaborative and high-performance culture within the wider marketing and client campaigns teams.

**Qualifications**:

- 2+ years of experience in ad operations and campaign management.
- Demonstrable proficiency in Google Ad Manager 360 and other ad serving platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and with clients.

Pay: Up to £35,000.00 per year

**Benefits**:

- Company pension
- Free parking
- On-site parking

Schedule:

- Monday to Friday

Application question(s):

- Do you have strong analytical skills and the ability to interpret data and draw actionable insights?
- Can you demonstrable proficiency in Google Ad Manager 360 and other ad serving platforms?

**Experience**:

- Ad operations: 2 years (preferred)
- Campaign management: 2 years (preferred)

Work Location: In person

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