Marketing and Communications Coordinator

3 days ago

Seaham, United Kingdom Prima Cheese Full time

We have an immediate opening for an exciting opportunity to form an integral part of our Marketing Department. Prima Cheese Ltd are now looking for a Marketing Coordinator who will support the Marketing team in growing our marketing and communications output as the company enters its next chapter.

**Reports to**:
Co-CEO

**Responsible for**:
Creative Designer and Content Producer, Marketing Apprentice

**Works in conjunction with**:
Export, Customer Care, IT and Transport departments as well as liaising with our Operations team as well as directly with the senior leadership team including the Co-CEO. The post-holder will also work extensively with external partners, including external marketing consultancy, printers, packaging manufacturers, press and media.

**Overview**:
The post holder will work to lead the day to day activities of the Marketing team to coordinate marketing and communications activity and maintain a strategic approach to marketing and sales. They will contribute to and administer a rolling programme of campaigns, and they will provide effective support for colleagues to deliver creative, engaging and exciting campaign material that aligns with the strategies they’ll help to create. The role will act as a brand guardian and creative lead, ensuring our communications and marketing are always on-brand and communicating the right message.

The role will deliver creative leadership for the marketing team, to ensure direct reports within the marketing department deliver creative and effective work across channels. The post holder will lead on developing strategy and creative principles with the Co-CEO and external partners and ensure the department delivers on these principles and targets.

The overall purpose of the campaigns will be to increase awareness of, and demand for, a broad range of products, as well as other initiatives that fall within the products and services the company supply to our customers.

The post holder will work with other departmental team members to make sure that marketing activity across the organisation is joined up and collaborative, representing all aspects of the company in the best light.

Success will be measured using a range of indicators, including sales figures, target market penetration, engagement and interaction numbers and overall brand sentiment.

**Responsibilities and Duties**

**Strategy and planning**

As a support to the marketing team, the post holder will be required to contribute to the marketing strategy. This work will include providing timely:

- Information on historical and projected sales information;
- Customer data;
- Information about competitor activity;
- Liaise with Sales Account Managers surrounding sales trends.

**Campaign Development**

The post holder will be required to contribute towards the planning of imaginative and targeted marketing campaigns. This will involve contributing ideas around messaging that supports the brand position and resonates with the target market.

**Campaign delivery and evaluation**

It is expected that the post holder will work with colleagues and external providers to administer campaigns and meet deadlines. They will liaise with design/print suppliers as directed. They will deliver a broad spectrum of marcomms activity including PR, copywriting, website administration, digital marketing including social media and e-comms as well as traditional, physical marketing in the form of mailshots, print and other traditional media collateral.

The post holder will be required to make sure the visual identity for Prima Cheese’s brand is coherently represented across all platforms, and will be expected to feed into the monitoring, measurement and evaluation of campaigns using the tools available. It expected that the post holder will support colleagues to make recommendations to enhance future activity, based on campaign evaluation outcomes.

**All other duties as required, including**:

- Administrative tasks;
- Print management;
- Website editing;
- Travel to and from meetings with external suppliers;
- Acting as a general point of contact for marketing enquiries.

**Essential (required)**
- A minimum of two years’ work as a marketing and communications practitioner;
- Knowledge of strategic marketing principles including:

- Customer profiles, how to develop such profiles, and how to work with them to inform marketing activity;
- Competitor analysis and how to use such insight to inform marketing activity;
- The importance of external forces and how to identify potential threats, risks and opportunities to inform marketing activity;
- The structure of a brand, how it is developed, how it is communicated, and how it remains cohesive and representative of organisational ambition within its communication.
- Content marketing;
- Inbound marketing;
- eCRM marketing.
- PR;
- Social media;
- Direct Marketing (on and offline);
- Video marketing;
- Website administration;
- Design and print management.
- P

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