Marketing Lead

3 weeks ago


London, United Kingdom Modis UK Full time

**Job Title: Marketing Lead (Maternity cover)**

**Location: Remote, London, UK (1 day onsite a week)**

**Contract Duration: 12 Months**

**Rate: 40 GBP per hour, Inside IR35**

**Job Description**:
Role And Responsibilities:

- Align local employer brand priorities with global employer brand strategy
- Develop and execute multi-channel campaigns to deliver internal and external employer brand strategy ensuring brand values are properly reflected at all touchpoints (e.g., throughout campaigns, digital and print collateral, and events)
- Increase employer brand presence, content, and tone of voice across several regional locations ensuring the use of digital channels with associated reporting; working closely with Brand team to ensure best practice
- Promote Company Employer of Choice initiatives, Employer Value Proposition and key messages externally
- Liaise with stakeholders including business leaders, HR, recruiting and marketing to ensure consistency in local market
- Management of delivery timelines
- Manage agency partners / internal creatives to brief and measure effectiveness of digital media programmes
- Manage and update content on careers landing pages (internal and external)
- Manage, and own the alumni programme - national, regional and c-suite
- Deliver on the global alumni targets at a local level
- Analysing data, creating programmes in response to the business needs

Knowledge And Skills Required:
Collaborator - strong stakeholder management skills - Strong marketing skills and deep overall business acumen - Excellent experience of and work in marketing and communications, especially focused on employer brand and digital content marketing - Ability to drive content creation and review, understanding how to write for and tone for different channels - Resourceful approach to problem solving and ability to propose creative solutions - Strong project management skills - Ability to put structure around ambiguously defined thoughts/situations - Strong English written and verbal skills - Able to build credibility with a large network of key stakeholders - Flexible and willing to get involved in other core business initiatives - e.g. diversity, equality & inclusion (DE&I), sustainability - Thrive on working in intense, deliverable and deadline driven environment

Both Modis International Ltd and Modis Europe Ltd are Equal Opportunities Employers.



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