Search Engine Optimisation Assistant

6 months ago

Urmston, United Kingdom Regatta Full time

Are you **inspiring and decisive**?

Looking for a role where you can **contribute towards engaging on-brand content**?

If so, we have an opportunity for a **Search Engine Optimisation (SEO) Assistant** **to join our **Digital **team.

The Impact you will have in this role is:
A full job description outlining all deliverables and requirements for the above can be found attached to the advert on our careers page.
- Engaging keyword rich onsite content, that supports the execution of the Group SEO strategy in all local markets, that drives traffic, revenue and new customer acquisition in the UK and internationally.
- Seasonal and brand campaign keyword research that identifies new opportunities for visibility and organic growth in the UK and internationally.
- Being responsible for maintaining the tone of voice for each Regatta Group brand, that delivers and develops content consistently across all Regatta group websites and blogs.
- Optimised category and sub-category page meta titles that improve organic visibility in the SERPS across all Regatta group brands UK and internationally.
- KPI reports that share insight and knowledge of the digital consumer and successful content that informs and shapes the wider UK and international brand strategy and trading plans.
- Analysing the websites from a technical perspective, taking account of SEO best practise, and helping to optimise towards these; utilising various tools such as Screaming Frog to do so.
- Making website changes across the group via our content management system in line with keyword research and highlighted opportunities.

As our future **Search Engine Optimisation Assistant** you will have:

- Engaging on-brand content, approved by the SEO Manager and brand marketing teams, adapting to feedback as required.
- Highly engaging and timely blog content, which meets the demand of brand and or trade calendars as well as evergreen content that will drive organic traffic and visibility.
- Highly optimised category and subcategory pages that drive organic unbranded traffic across all Regatta brand sites globally.
- Highly optimised and engaging meta titles and descriptions across all brand sites in all live markets that drive visibility and click-through in the SERPs globally.
- A clear understanding of the technical best practises of running a website and managing the day-to-day upkeep across these.
- Well communicated and valuable KPI reporting that can be feedback into the broader Regatta brand teams, to shape brand strategy and direction.
- Regular positive feedback captured from cross-functional and wider business teams.

We can offer you:

- Hybrid Working Model (working 3 days per week in the office and 2 days per week from home)
- Discretionary profit share bonus
- Pension
- Staff discounts
- Access to company benefits website
- 24 days annual leave + 8 bank holidays
- An extra day of annual leave for every 3 years' service up to an additional 3
- Enhanced Maternity & Paternity scheme after 2 years' service
- Birthday hours
- Company walks
- State of the art Head Office
- A paid day off for volunteering
- Free parking
- Subsidised canteen and Starbucks
- Cycle to work scheme
- Discounted gym membership
- Fitness suite with options including Yoga and Bootcamp classes
- Shower facilities including hairdryers and straighteners

Our Regatta Family:
The Regatta Group supplies quality outdoor clothing and accessories through our** 3 great brands - Regatta, Craghoppers and Dare2b** - whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need.

It’s a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences consumers really appreciate.

The thing we all have in common, is that we share the same core values of **Great Relationships and Entrepreneurial Spirit.**

Our investment in the environment:
Sustainability is at the core of everything we do, and you will have the opportunity to support our Group wide **sustainability committee** and put ideas into action and really make a difference to the world we live in

“Diversity, equity and inclusion are at the heart of what we value as an organisation. Regatta Group is an equal opportunities?employer,?and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.”?

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