Creative Marketing Assistant
7 months ago
ZSEA (Zoological Society of East Anglia) is the charity which runs Banham Zoo and Africa Alive and is in an exciting period of change. Our mission is to connect communities to nature for conservation. To strengthen our commitment to conservation through collaborations, networking, and training activities to measurably improve local, national, and global biodiversity; To educate about nature, in nature, and for nature to foster engagement with the natural world; and to enable Africa Alive and Banham Zoo to empower people to make positive changes in their lives and local communities by promoting the connections between nature and well-being.
**Responsibilities**
**Website**
- Update and maintain the organisation's website to ensure accuracy, relevance, and user engagement.
**Copywriting**
- Create captivating copy for various marketing collateral, such as flyers, school outreach materials, and corporate communications.
**Third-Party**
- Manage relationships with third-party online directories to optimise visibility and reach.
**Contacting Press and Media Contacts**:
- Build and maintain relationships with press contacts and media outlets.
- Assist in public relations activities, including drafting press releases and managing media relations.
**Reporting**
- Download analytic data and compile performance reports to help track the effectiveness of marketing efforts and identify areas for improvement.
The role may require some weekend and evening work to attend events and meetings, and occasional work outdoors to cover outdoor events and programmes.
If you are a motivated and proactive individual who enjoys working in a fast-paced environment and is passionate about animals and conservation, this is an exciting opportunity to join our team.
**Responsibility for Resources**
**People**:
This role reports into the Head of Marketing, and works collaboratively across all departments.
The role has no direct reports.
**Financial Resources**:
The role has no budgetary responsibility however is expected to support the Head of Marketing in managing budgets through complying with budgetary expenditure systems and departmental sign off procedures.
**Confidentiality**:
The role will have access to sensitive commercial information and involves some processing of personal data which should be managed according to GDPR and ZSEA guidelines.
**Judgement and Decision Making**:
- To manage any issues that may arise by having contingency plans in place and reacting quickly.
- To juggle multiple priorities and make decisions regarding deadlines.
**Building relationships**:
Building and maintaining positive relationships across ZSEA and with third parties is critical to this role.
Relationship building will include effective persuasion, handling sensitive issues with diplomacy, negotiating. Well-developed communication skills, both orally and written will be required.
**Skills Required**:
**Administration**:
- Proficiency in website management and content management systems (CMS).
- Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
**Marketing**:
- Familiarity with SEO principles and best practices for optimising web content.
- Experience in website analytic tools
**Attention to Detail**:
- Strong writing and editing skills, with keen attention to detail and accuracy.
- Capable of proofreading and editing content for errors and consistency.
**Copywriting**:
- Creativity in developing compelling copy that resonates with the target audience.
- Understanding of brand voice and messaging to maintain consistency across all marketing channels.
**Personable**
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Salary Offered: £26000 FTE
**Job Types**: Part-time, Fixed term contract
Pay: £13,000.00 per year
Expected hours: 20 per week
**Benefits**:
- Company events
- Discounted or free food
- Employee discount
- Free parking
- On-site parking
- Store discount
Schedule:
- Monday to Friday
Work Location: In person
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