Trade Marketing Executive

1 month ago

London, United Kingdom AB InBev Full time

Seniority Level:
Ownership

Title : Trade Marketing Executive

The Purpose (of the role):
We are looking for a challenger mindset to step change trade marketing in the Sales channel and champion customer centricity in activations across a number of our key Sales accounts. We need you to be able to engage both customers and consumers to create game changing trade initiatives which drive sales and brand objectives.

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big

The role:

- Lead strategic direction to develop overall go-to-market strategy for the assigned Channel
- Work closely with the Sales Team(s), Channel Executives, Brand Content Deployment, Category Management and other company departments to ensure a coordinated approach to trade marketing
- Engage with Sales and Merchandising agencies to ensure the effective and efficient use of Trade Marketing resources
- Drive Trade Marketing 52 week calendar execution at Store/POC/Head Office level
- Develop a thorough understanding of channel opportunities and needs by being in the Market place and engaging with internal stakeholders/insights
- Develop 1 year game plan for channel including shopper facing initiatives aligned to the BU Game Plan
- Ensure all promotions reflect Brand Values/ Visual Brand Identity/ Core Creative Idea and strategies while aligning with channel goals
- Manage and track ongoing expenditure of activation budget and ensure correct spend per activation and Brand.
- Adhere to Critical Path Management process for all brand activations (on time delivery).

Who we’re looking for:

- Strong team work skills and orientation
- Excellent communication, presentation, negotiation skills
- Must bring a focused, detailed and disciplined approach to tasks.
- Ability to prioritize and manage a wide range of projects
- Must build relationships by working with different stakeholders to ensure aligned objectives & outcomes
- Deep understanding of what drives customer & shopper behaviour
- Ability to build insightful/impactful plans to address sales & brand opportunities in all channels
- Ability to drive change and innovation on trade marketing initiatives to ensure it drives the business toward growth and keeps costs in control

Benefits & Perks:

- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 5 employee networks to support diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
- ‘Return to Work’ programme

What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.
- As the leading global brewer, we are committed to bringing people together for a better - and more equal - world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply._

LI-BudweiserUK&I

______________

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